We are communicators

who ignite conversations

that drive appeal and brand fame.

Services

We develop and execute tailor-made strategies to deliver standout visibility for our clients, products and services through brand revitalization and repositioning; product launches, celebrity and influencer seeding; stakeholder education campaigns, social cause marketing and issues management. We aim to ensure maximum impact for the desired message house in the most effective manner.

Reputation is an invaluable asset for businesses and has high resonance with consumers. Our customized, integrated communication strategies help engage with internal and external stakeholders with one voice to build and protect corporate reputation.

We use insight and creativity to craft true omni-channel, integrated strategies that bring traditional and digital mediums together to tell your brand story. We understand consumer lifestyle and how to reach and motivate consumers through lifestyle PR, social media and other marketing communication vehicles.

We get brands noticed through social innovation and by supporting the right causes. We connect brands with their consumers by fostering communities, reaching influencers, and creating engaging content that delivers maximum impact.

Our Consumer PR specialist will make your brand stand out from the crowd.

We understand micro-influencers and their relevance to consumer brands. We creatively collaborate with the right influencers to design content that speaks to relevant audiences. We leverage the power of personal connections to engage consumers. Our influencer channels can laser target messages to carefully segmented social-sets or audiences to evoke following and action. We can connect your brand with a trusted, influential voice who embodies the ideals of your customer base.

We are living in a digital and dynamic world. We create a unique voice for brands on digital platforms, amplifying the right message to the right audience. We listen, understand and engage in relevant conversations across social media,
leveraging influencers where necessary. We add real value for our clients by creating integrated campaigns that bring all the communication mediums together – whether paid, owned or earned, to rapidly ignite online visibility.

We aim to deliver a holistic brand experience through effective planning; content curation, conversation monitoring; trend spotting; community engagement; campaign execution and evaluation of ROI.

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We identify social causes and partnerships that marry with brand purpose and together with stakeholders and influencers help implement cause related programmes. We support social education and awareness campaigns that ultimately entrench the cause with brand DNA to boost trust and brand value.

In today’s 24/7, multi-platform media consumption scenario, minor issues can quickly have a negative impact on corporate reputation. We work on crisis preparedness processes with clients and put robust systems in place to minimize business disruption during stressful times. If a crisis does hit, we have techniques and the experience to ensure the response is rapid and skillful.

We guide leaders and spokespersons to confidently interact with the media and secure impactful exposure. PR Pundit offers tailor-made media training workshops, conducted by senior communication consultants that provide insight into the needs of today’s media.

We go beyond the traditional

Clients

PR Pundit’s strong track record of success has been achieved through our depth of expertise in key sectors such as consumer brands, food & beverage, financial services, fashion & retail, luxury, lifestyle, beauty, healthcare, travel and hospitality, education, publishing, automotive, technology and others. We are passionate and relentless in our planning and execution.

 
 

Don’t take our word for it!

- AWARD WINNING -

SAVLON HEALTHY HANDS CHALK-STICKS

November 2016

Washing hands, especially before eating plays a significant role in impacting health & hygiene of millions of primary school children across India. The innovative idea stemmed from the observation of everyday habits of children in schools which use chalk and slate. Children use their hands to write as well as erase their slates which leaves their hands full of chalk powder. The lessons were followed by a meal break and washing hands was limited to a quick water wash under a tap.

To address this wide-spread hygiene issue, Savlon launched Healthy Hands Chalk Sticks - a set of unique chalk sticks infused with cleansers like soap that generate lather as soon as placed under water. The unique programme was captured in a video film to present a glimpse of these primary school children and their experience with the Savlon Healthy Hands Chalk Sticks. This was rolled out on Children’s Day.

Video featured across 80+ online communities


Earned an engagement score of 1,000

Celebrity moms such as Raveena Tandon, Lara Dutta and Mandira Bedi shared the film and appreciated the innovation on social media.


4.5 million impressions on Facebook

The food grade safety certification got a query from Swasth India Mission to introduce them in their network of schools.


Impactful features across Aaj Tak, New Indian Express, brandequity.com, campaignindia.com, madovermarketing.com, exchange4media.com and others were earned on the thought to trigger conversations

- AWARD WINNING -

NIRMAL BHARAT YATRA

Sanitation awareness campaign, September- November 2012

The Nirmal Bharat Yatra (NBY) was aimed at bringing about a behavioural change towards sanitation. Organised by WASH United and Quicksand in collaboration with the Government of India’s Nirmal Bharat Abhiyan, NBY harnessed the passion for cricket, Bollywood-style entertainment in the interactive games to reach more than 100 million Indians.

The PR objectives comprised raising awareness, building relevance for the urgent need of sanitation in India.

The 50 day media outreach programme was flagged off with a high profile event on September 28, 2012 by the Minister for Drinking Water and Sanitation and sanitation ambassador, Bollywood star, Vidya Balan.

Momentum was maintained through regular photo releases from unique and high impact events such as Global Handwashing Day, World Toilet Day and burning the diarrhoea demon on Dussehra.
250 million and 600 million people were reached through print media and television.

New York Times and Khaleej Times carried stories on the campaign. Key titles like the Economic Times joined the carnival and reported on the experience.


160,000 people attended; 8,414 children trained; 149 schools covered; 96,000 prizes awarded and over 500 articles were written about this unique campaign.

- AWARD WINNING -

CHRISTIAN LOUBOUTIN

Mumbai store launch, March 2013

PR was the driving force for Christian Louboutin as the brand prepared to stamp its red soles in Mumbai and launch its second flagship store in India.

It started with Mr. Louboutin's red carpet appearance at the Marrakech Film Festival in December 2012, that was celebrating 100 years of Indian cinema. The opportunity was used to gift Bollywood stars specially selected shoe styles.

Mr. Louboutin’s address at the India Design Forum in Mumbai in March 2013 positioned the brand among the design community and Times of India reproduced Mr. Louboutin’s speech, verbatim! Vogue India and Mumbai’s society insider Poonam Bhagat Shroff hosted a high tea and champagne soiree for Mr. Louboutin to kick off the launch campaign in style.

The flagship store secured quality exposure, through a select press day and high spirited celebrations at the newly opened store continued the momentum.

An exclusive interview with Vogue India announced the store in Mumbai


Amitabh Bachchan, Suzanne Roshan, Priyanka Chopra, Karan Johar used #RedSoleslnMumbai to welcome the brand

Over 55 websites including Big B’s blog, Vogue.in, GQlndia.com, Style.com carried news on the new store

Massive publicity was achieved with a reach of 42+ million via Twitter and Instagram


Editorial exposure worth over Rs.88 lakh advertising value was generated

- AWARD WINNING -

BOBBI BROWN

India launch, June to September 2013

A global beauty brand founded and led by the pioneer of the "natural makeup revolution", Bobbi Brown, a part of the Estee Lauder Group was making its debut in India in July 2013 with the opening of its first store at Select CITYWALK in New Delhi.

PR Pundit devised a focussed plan to create awareness of the brand and highlight its hero products, keeping the media engaged.

The editorial build-up in all key magazines for the brand’s debut helped create positive buzz, and coverage in agenda setting dailies at the time of the store opening only increased appeal. The positive wave of awareness was sustained through novel initiatives like personalised press packs for key media, make up master classes and reader initiatives.

The highlight of the campaign was an aptly titled event 'Pretty Powerful Lunch' with former Harper Bazaar's Editor, Sujata Assomull Sippy and Delhi's glitterati.

Flagged off with a brand story in Vogue, an outcome of an exclusive press trip to New York.


Exclusive interview with Marta Prieto, VP & GM, Bobbi Brown Cosmetics EMEA with India Business Report on BBC.

Special features and stories through interviews and tips, ensuring participation in key industry events such as Vogue Beauty Awards and Elle Beauty Awards.


Make Up Masterclass participated by beauty writers across magazines, dailies, bloggers and select influencers.

- AWARD WINNING -

PSI’S GLOBAL GOODWILL AMBASSADOR

India tour, September 2015

PSI is a global health organisation dedicated to improving the health of people in the developing world. Its focus in India is on serious challenges like lack of sanitation, family planning, barriers to maternal health and reduction of gender based violence (GBV). In September 2015, PSI India hosted two dignitaries - acclaimed Hollywood Actress Mandy Moore, PSI’s Global Goodwill Ambassador and Indrani Goradia, Donor-Partner and the ideator behind Indrani’s Light Foundation.

Mandy Moore’s short visit included many field trips which were off limit to media, leaving limited time for media interaction. PR Pundit designed an innovative plan to encompass social media for better reach apart from print, radio and TV media. The genesis was Mandy Moore’s Tweet on her forthcoming visit, with a news brief, which was shared exclusively with the newswire IANS.
This created anticipatory buzz for the visit; with the leading city supplements of the Times of India and Hindustan Times publishing the news along with other reputed media. Thereafter, images from Ms. Moore’s field visits to Patna and Lucknow were shared with media in the respective cities along with supporting facts and relevant statistics on the issue.

Based on insightful research, we were able to link PSI’s key messages with the soon to be released Sustainable Development Goals by the United Nations successfully.

The overall outcome was coverage equivalent to an advalue of INR 2.6 Cr approx.

A panel discussion was secured with NDTV 24/7 for both Ms. Moore and Ms. Goradia as panellists.

Radio One interview with Chris Widespread endorsement of key messages across news.

- AWARD WINNING -

ITC VIVEL’s Ab Samjhauta
Nahin campaign

June 2016 – March 2017

Women across segments and age group continue to be hemmed in by age-old societal mindsets at home, workplace, school/colleges, etc. The prevalence of the social conditioning was validated by the first ever “Women in India” poll. While the TVC was strategically leveraged across business & marketing print and online media; the poll was amplified across national TV and regional publications to highlight the “state of urban women in India” and awaken society.

Many brands in the personal care segment employ PR to amplify their products. Similarly, ITC Vivel tasked us to highlight their new TV campaign which featured a woman being objectified at the workplace.

Through the #AbSamjhautaNahin campaign, PR Pundit aimed at provoking realisation, inspiring action and empowering enablers.

To build affinity among KOLs and influencers, the highlights included:
ITC Vivel associated with Culture Machine for a social film with Amitabh Bachhan, aligned to the narrative of the movie ‘Pink’. PR secured relevant exposures for the Twitter chat, social film, share of voice in the community, multiply the buzz and conversation for AbSamjhautaNahin organically.

An activation with the Kolkata Literary Meet to secure endorsement from participating authors on the concept of Freedom – Freedom of Speech and Words and therefore Freedom from compromises Association with NGO-Apne Aap when Ashley Judd was visiting India, which helped secure headlines in national media and spread her call to end sexual exploitation of women and girls. Despite having no access to her even for an interview, PR Pundit employed creative thinking to persuade Ashley Judd to say “AbSamjhautaNahin” in Hindi. This earned the campaign widespread exposures.

Received media attention from Miss Malini, Gul Panag, Richa Chaddha, Sunny Leone, Ileana D’Cruz.

TV Today Network led to the unveiling of the survey results on Aaj Tak

The film with Amitabh Bachchan got immediate social media buzz and trend on Twitter.

The campaign continues further in the “empower phase” with a website amsamjhautanahin.com to educate women about their rights

FEATURES

  • CNBC TV18
  • Afaqs.com
  • LiveMint.com
  • Indiantelevision.com
  • CSR India
  • Livemint.com
  • Scoopwhoop.com
  • Zeenews.com
  • Indiatoday.com
  • Inshorts.com
  • Mumbaimirror.com
  • Thetimesofindia.com
  • Webchutney.com
  • Zeenews.com
  • Hindustantimes.com
  • Morungexpress.com

- AWARD WINNING -

HEINEKEN UEFA
CHAMPIONS LEAGUE

Trophy India Tour, April 2017

Heineken® has enjoyed a long partnership with UEFA for more than 20 years. The Trophy Tour enables fans to see the Trophy, as it makes its way across the globe and partake in the prestigious UEFA Champions League experience.

Heineken® extended its “Champion the Trophy” campaign to India in 2017, for the first time in the programme’s 10-year history.
Four cities were short listed as possible destinations to host the Trophy – Bengaluru, Mumbai, Delhi and Kolkata. The winning city was selected through a Twitter contest. The contest encouraged fans from each city to vote and compete to host the Trophy in their city.

The Trophy was unveiled to fans at the Mahalakshmi Race Course in Mumbai after an adrenalin pumping football match between two teams led by Luis Garcia (Former Liverpool FC player) and Sunil Chettri (Former Captain of the Indian National Football Team).

Atul Kasbekar, India's ace photographer tweeted about the Champions League Trophy’s arrival and tagged Bollywood celebrities, who are football enthusiasts


Luis Garcia was interviewed by Times Now, Times of India and Bloomberg Quint

Social media outreach by influencers & bloggers was over 8.7 million


23% growth in sales of Heineken during the promotions

- AWARD WINNING -

#HelloMumbai CAMPAIGN
FOR GAP

February 2016

Gap was launching their first two stores in the suburbs of Mumbai on the same day in February 2016. To welcome the iconic brand to Mumbai, we partnered with another icon of the city – the dabbawallas of Mumbai, who carried branded dabbas to over 250 influencers in the city. The dabbas contained an invitation to the launch of the store along with Gap merchandise.

A select press preview was organised where the press could personalise their denim shirts and tees, making for social media content.

As the excitement grew, a midnight shopping special at the Malad store from 11 pm - 2 am, gave select press a peek at what was in store, literally.

Bollywood superstar Ranveer Singh launched the store at Oberoi Mall.
75+ bloggers, media and photographers contributed to over 100 social media posts and online articles.

Celebrity presence was maximised with one-on-one interviews with key media such as IANS, NDTV, CNN-IBN and Times Now.

- AWARD WINNING -

ADIDAS PURE BOOST X & ZG

India product launch from February to March 2016

In-line with the global launch strategy, both PureBOOST X and PureBOOST ZG were to be launched in India using PR and social media only.

We proposed & curated a unique experiential engagement for amplifiers - Train to Run PureBOOST Camp in Mumbai to launch PureBOOST X and conceptualised a distinct activation - Energy Run to engage the amplifiers for the launch of PureBOOST ZG.

Not only did we execute our plan to perfection, but created history. For the first time an athletic footwear women’s product priced at INR 10,000 sold out in the first month.

Even PureBOOST ZG emerged the fastest selling running footwear in the sports industry’s history in India!

Elle, Vogue, Grazia, Femina wrote about the event


1.3 million social media impressions for PureBOOST X

Fitness enthusiast Nagraj Harsha, runners and male models Karan Medappa, Prateek Jain, Prabh Upal, TV actors & bloggers were a part of the run


3 million social media impressions for PureBOOST ZG

PureBOOST ZG emerged the fastest selling running footwear in the sports industry’s history in India

Careers

We are always looking for the best talent across content, media, strategy, planning and execution.

We work in a collaborative environment with minimal hierarchy on exciting, cutting edge strategies and campaigns.

If you are keen to share the experience of a buzzy bee @ PR Pundit
Please email your resume to: careers@prpundit.com



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