We are communicators

who ignite conversations

that drive appeal and brand fame.

Services

We develop and execute tailor-made strategies to deliver standout visibility for our clients, products and services through brand revitalization and repositioning; product launches, celebrity and influencer seeding; stakeholder education campaigns, social cause marketing and issues management. We aim to ensure maximum impact for the desired message house in the most effective manner.

Reputation is an invaluable asset for businesses and has high resonance with consumers. Our customized, integrated communication strategies help engage with internal and external stakeholders with one voice to build and protect corporate reputation.

We use insight and creativity to craft true omni-channel, integrated strategies that bring traditional and digital mediums together to tell your brand story. We understand consumer lifestyle and how to reach and motivate consumers through lifestyle PR, social media and other marketing communication vehicles.

We get brands noticed through social innovation and by supporting the right causes. We connect brands with their consumers by fostering communities, reaching influencers, and creating engaging content that delivers maximum impact.

Our Consumer PR specialist will make your brand stand out from the crowd.

We understand micro-influencers and their relevance to consumer brands. We creatively collaborate with the right influencers to design content that speaks to relevant audiences. We leverage the power of personal connections to engage consumers. Our influencer channels can laser target messages to carefully segmented social-sets or audiences to evoke following and action. We can connect your brand with a trusted, influential voice who embodies the ideals of your customer base.

We are living in a digital and dynamic world. We create a unique voice for brands on digital platforms, amplifying the right message to the right audience. We listen, understand and engage in relevant conversations across social media, leveraging influencers where necessary. We add real value for our clients by creating integrated campaigns that bring all the communication mediums together – whether paid, owned or earned, to rapidly ignite online visibility.

We aim to deliver a holistic brand experience through effective planning; content curation, conversation monitoring; trend spotting; community engagement; campaign execution and evaluation of ROI.

We identify social causes and partnerships that marry with brand purpose and together with stakeholders and influencers help implement cause related programmes. We support social education and awareness campaigns that ultimately entrench the cause with brand DNA to boost trust and brand value.

In today’s 24/7, multi-platform media consumption scenario, minor issues can quickly have a negative impact on corporate reputation. We work on crisis preparedness processes with clients and put robust systems in place to minimize business disruption during stressful times. If a crisis does hit, we have techniques and the experience to ensure the response is rapid and skillful.

We guide leaders and spokespersons to confidently interact with the media and secure impactful exposure. PR Pundit offers tailor-made media training workshops, conducted by senior communication consultants that provide insight into the needs of today’s media.

People no longer listen to top celebrities to the same extent they did back in the day, and instead, they trust recommendations from peers. People find authentic content or recommendations by actual consumers to be more honest and believable than other forms of promotions and advertising by brands. This is reason enough for brands to actively nurture a community of advocates. PR Pundit works with brands to shape and foster a community of brand advocates. This set of loyal and vocal customers have helped humanise brands in addition to boosting brand appeal & trust, promoting its products & services to new cohorts, providing invaluable user-generated content (UGC), word-of-mouth recommendations, and social media chatter. We do not leave community advocacy to chance but help our clients structure a meaningful brand advocacy strategy.

We go beyond the traditional

Clients

PR Pundit’s strong track record of success has been achieved through our depth of expertise in key sectors such as consumer brands, food & beverage, financial services, fashion & retail, luxury, lifestyle, beauty, healthcare, travel and hospitality, education, publishing, automotive, technology and others. We are passionate and relentless in our planning and execution.

 
 

Don’t take our word for it!

An independent, mid-sized 23-year old company, PR Pundit goes beyond the traditional, employing creativity and skillful storytelling to engage audience and change the conversation.

PR Pundit holds the notable reference as the frontrunner in luxury and lifestyle PR, with defining work in consumer, corporate and digital communications. Strengthening its reputation beyond luxury, it is India’s first and only PR company to have won a Gold PR Lion at Cannes 2017 for its campaign for ITC Savlon

In the last decade, 26 of our client programmes have secured 44 awards and industry-wide acclaim.


Our award-winning campaigns are managed by a team of over 100 client executives, who develop and implement client communications programmes.

PR Pundit has its head office in New Delhi-NCR, with branch offices in Mumbai and Bengaluru

We have the trusted confidence of the following companies to manage their communication needs:

adidas Originals | American Eagle | Arata | ASICS | Aveda| Ayurveda Experience | Agrotech Foods | Belvedere | BIC Cello | Birkenstock | BLADE India | BoAt | Bobble ai | Bobbi Brown | Bombay Shaving Company | Burberry | Chandon | CHARMIS | Chopard | Clarins | Clinique | D'Decor | Dermafique | Dom Perignon | Dior Parfums | Disney | DLF Shopping Malls | Engage | EMOHA | Estee Lauder | Exclusively Your's | Faballey | Fiama | Firefox Bikes | Fireside Ventures | Fitterfly | Forest Essentials | Fred Perry | | Glamglow | Glenmorangie | Gubb | Hackett London | Harley Davidson | Heineken | Hennessy | IHG | IKAI ASAI | IWC Schaffhausen | International Zinc Association | Jack & Jones | Jo Malone London |  Kahani Paradise | KARAM | Kaya | Kingfisher | Lamborghini | Lexus | L'Occitane | Luxottica | MAC Cosmetics | Moet & Chandon | Michael Page | Micro Star International | Micromax | Moodagent | Narendra Bhawan, Bikaner | Nimyle | Suryagarh, Jaisalmer | Mary Budden Estate, Binsar | Oceglow | Onitsuka Tiger | Only | Orra | Oxford University Press | OZONE Group | Panerai | Perfetti Van Melle | Platinum Guild International | Puer | Raffles Udaipur | Ralph Lauren | Ted Baker | Raw Mango | Ritu Kumar | Ruani | Rolex | Savlon | Sharechat | Silverline Jewellery | Selected Homme | Smashbox |  Simpl | SkinKraft | Simply Nam | SkinLabs | Slurrp Farm | Six Senses Fort Barwara | Ted Baker | The Collective | The Masala Story | Too Faced | TPV | uChicago | Uniqlo | United Colour of Benetton | UV Auto | Vero Moda | Vivel | WNS | Y Jewelry

- AWARD WINNING -

SAVLON HEALTHY HANDS CHALK-STICKS

November 2016

Washing hands, especially before eating plays a significant role in impacting health & hygiene of millions of primary school children across India. The innovative idea stemmed from the observation of everyday habits of children in schools which use chalk and slate. Children use their hands to write as well as erase their slates which leaves their hands full of chalk powder. The lessons were followed by a meal break and washing hands was limited to a quick water wash under a tap.

To address this wide-spread hygiene issue, Savlon launched Healthy Hands Chalk Sticks - a set of unique chalk sticks infused with cleansers like soap that generate lather as soon as placed under water. The unique programme was captured in a video film to present a glimpse of these primary school children and their experience with the Savlon Healthy Hands Chalk Sticks. This was rolled out on Children’s Day.

Video featured across 80+ online communities


Earned an engagement score of 1,000

Celebrity moms such as Raveena Tandon, Lara Dutta and Mandira Bedi shared the film and appreciated the innovation on social media.


4.5 million impressions on Facebook

The food grade safety certification got a query from Swasth India Mission to introduce them in their network of schools.


Impactful features across Aaj Tak, New Indian Express, brandequity.com, campaignindia.com, madovermarketing.com, exchange4media.com and others were earned on the thought to trigger conversations

- AWARD WINNING -

From Tokyo to Delhi : Namaste Uniqlo

October 2019

A powerful campaign was to be devised to launch Asia’s largest clothing retailer – UNIQLO in October 2019. The Japanese retailer was making its debut in New Delhi, a melting pot of cultures. The PR task was to introduce and build understanding of UNIQLO’s philosophy of ‘LifeWear’ – simple clothes, made better.

An unconventional, powerful & phased PR programme was contructed without the crutches of a celebrity, based on the brand’s philosophy of ‘LifeWear’ that transcends age, gender and ethnicity. Creative storytelling through the narrative ‘Namaste UNIQLO’was devised to inspire enthusiasm and local brand recall. We pursued an organic community-first approach by fostering authenticlocalized associations to engage & empower local communities to highlight UNIQLO’s inclusive philosophy of ‘Made for ALL’, product quality and address the basic styling perception to justify price. This was followed by memorable India-inspired creative collaborations and events to deliver a bumper opening weekend for the brand.

Senior contributors from key media were hosted at the UNIQLO Headquarters in Tokyo to share an understanding of the brand narrative & the Japanese design language.

Yuki Katsuta, Global Head of R&D at UNIQLO decoded the ‘LifeWear Philosophy’ at a special brand preview to 138+ lifestyle, consumer, regional & new-age media in New Delhi.

The brand fostered its connection with India by announcing a ‘Design Partnership’ with Indian Designer Rina Singh introducing the local Kurta as a category to UNIQLO stores around the world.

We partnered with the brand to build a diverse, India-proud campaign, highlighting 12 local city heroes from various backgrounds. 

A special red box stamped ‘From Tokyo to Delhi’ was seeded to 200 nationally recognized influencers, industry stalwarts, and brand loyalists, reaching an audience of 61 million people through 72+ organic exposures.

3 creative collaborations with local artists were commissioned to capture the essence of New Delhi through engaging in-store murals & installations.

 A day prior to launch, we organised a press conference on the occasion of the visit of UNIQLO’s Founder & Chairman, Mr. Tadashi Yanai, followed by an exclusive preview of the store, for media, bloggers and influencers.

The cultural integration and sensitivity were lauded across industry peers, media, influencers, celebrities, and Government office bearers. The Chief Guest at the store opening - Union Minister, Smt. Smriti Irani commented that the brand ‘not only offers LifeWear, but life lessons’ in how they have embraced Indianness with ‘Namaste UNIQLO’.

  • Social media was abuzz with 922+ organic Instagram exposures across diverse media, bloggers, influencers and celebrities, 800+ mentions for #UNIQLOIndia and a total reach of 180 million across Instagram, Facebook and Twitter.
  • The notable organic testimonials secured for the launch included those from Smriti Irani, Amitabh Kant, Karan Kumar (Ex. CMO, Fab India), Aditi Rao Hydari, Shilpa Shetty, Sonakshi Sinha, Soha Ali Khan, Srikanth Khandekar (Co-founder, AFAQs), etc.
  • 143+ longform articles and features published in Vogue, GQ, WWD.com, Mint Lounge, The Economic Times, The Hindu, The Times of India, Dainik Bhaskar, Navbharat Times, Business Today & HT Mint with unique narratives

- AWARD WINNING -

Too Faced - Digital Launch

February 2020

Adopted a powerful digital-first approach to reach over 34M followers in the age group of 16-25 with an emphasis on Tik-Tok as the prime outreach platform to launch the makeup brand ‘Too Faced’ in India in February 2020. Considering that it was making a debut on Nykaa.com, the objective was to drive digital buzz across multiple Gen Z social media platforms.

The layered PR approach for the launch included strategic identification of three top Gen Z influencers for a luxurious trip to the brand’s headquarters in LA for generating strong on-ground content for the launch - Actor Barkha Singh, make-up artist (MUA) Mrunal Panchal & Riah Daswani from the retailer’s team (Nykaa) enjoyed this experience. We secured an overall reach of 17.1 mn from the trip.

Exclusive interactions for the CEO & global beauty director of the brand were coordinated with key beauty online and print titles to secure coverage timed with the launch. The combined, online and print, impressions were 28.6 million.

80+ beauty content creators were handpicked for a creative collaboration to organically share social media posts & videos highlighting the brand’s hero products - Better Than Sex Mascara & Lip Injection Extreme for the launch. We handpicked influencers, bloggers, make-up artists resonating with the brand’s persona to cover different social media platforms like Tik-Tok, Instagram, YouTube, and from different parts of India to achieve the following:
Instagram
Reach: 89.8 million | Engagement: 294% | Exposures: 887

Tik-Tok
Reach: 34.7 million | Engagement: 393% | Exposures = 6

YouTube
Reach: 1.1 million | Engagement: 135% | Exposures: 5

Overall the brand launch campaign achieved an online & social media reach of 125.6 million

- AWARD WINNING -

Launch of India inspired Jasmine Sambac and Marigold Cologne Intense

April-July 2018

The goal of the PR Campaign was to reinforce Jo Malone London’s brand positioning as a fragrance authority in India; match the benchmarking India brand launch with an effective first anniversary (on April 12, 2018) celebration and capitalize on the introduction of India inspired Jasmine Sambac & Marigold Cologne Intense. Since Jo Malone London does not advertise the onus lay squarely on PR to strategically gain support and advocacy from top tier media; leading bloggers; key ‘influencers’ (celebrities, blogger fraternity, stylists, and socialites); and India’s high-profile Bollywood stars without endorsement fees to drive emotional storytelling on the fragrance inspiration.

The quintessential British fragrance brand was keen to foster a deep-rooted link with India. Hence an India-inspired Jasmine Sambac and Marigold Fragrance was introduced to commemorate its first anniversary.

We orchestrated a unique and exclusive immersive preview taking 25 influencers and beauty editors to the local flower market early morning, to experience the fragrance notes of the cologne and decode the essence of the ingredients sourced from India. The Global Executive Director of Education and a local flower expert guided the visit to introduce media to jasmine and its cultural significance, rituals and use in perfumery. The bustling flower market full of marigold lanes fueled the olfactory and provided abundant imagery assets for social media posts.

A jasmine floral crown was gifted to all the media guests at the market to surprise them and lend to the excitement and visual storytelling.

Thereafter the media was escorted to a special and unexpected seated English breakfast in the center of the Palladium Mall (the location of the Mumbai store) before it opened, where a refreshing Jasmine Sambac and Marigold infused cold towel greeted them, introducing them to the new fragrance. The morning ended on a high with everyone departing with their floral cologne boxes and a truly unique fragrant memory.

The new Jasmine Sambac & Marigold Cologne Intense was an instant delight and has fast become a favorite. Editors and influencers continued chattering about the fantastic floral experience and the new Jasmine Sambac & Marigold fragrance and it was stamped as a bestseller, spreading joy and cheer all the way into Diwali gifting! The India-inspired fragrance spread joy and made its mark across the globe as the most desirable and must-have fragrances of 2018 across key media and influencer channels.

We raised the bar of luxury campaigns with a creatively planned and carefully executed plan for everyone to take notice of!

We raised the bar of luxury campaigns with a creatively planned and carefully executed plan for everyone to take notice! The simplicity of the unique brand immersion experience in terms of the never before explored flower market visit and breakfast in the mall secured:

400+ mentions of #jmlxindia through celebrity, influencer and blogger’s Instagram posts

37,000+ total engagements on Instagram

Social media reach of +1.5 million across Instagram, Facebook, Snapchat and Twitter

17 print and online features tied in perfectly with the April 2018 launch of the cologne. Full page features appeared across Vogue, Harper’s Bazaar, Elle, and the feature sections of The Hindu and Mint Lounge with a unique narrative cultivated especially for each title

- AWARD WINNING -

ITC Savlon's #NoHandUnwashed

February 2021

Global Handwashing Day is observed on October 15 every year, dedicated to strengthening awareness for the critical habit of handwashing. Every year Savlon Swasth India has marked the day with new communications and activations to underline the importance of handwashing. In 2020, Savlon launched a new campaign called #NoHandUnwashed. In view of the COVID-19 pandemic, it was especially critical to reinforce this habit for safety. Aligned to 2020’s global theme of hand hygiene, ITC Savlon reiterated how hygiene is non-discriminatory through its campaign #NoHandUnwashed in a unique and inspiring collaboration with The Mouth and Foot Painting Artists Association (MFPA). Ms. Swapna Augustine, a celebrated foot artist of MFPA presented a thought-provoking perspective to unveil the #NoHandUnwashed movement where despite being differently-abled, Swapna washes her feet before eating her food. Savlon released a video showcasing a day in the life of foot artist, Swapna Augustine. The objective of the video was to flag washing hands as imperative and an essential preventive measure to ward off germs and bacteria.

The PR objective was to generate widespread awareness to emphasize the importance of washing your hands amidst the pandemic. We amplified the video to achieve mass visibility through press release, paid collaborations and social media influencers.

Virtual Art Gallery ft. MFPA artists As part of the PR campaign, Savlon went on to honour the MFPA artists by commissioning 12 paintings and promote their sales. Celebrated Mouth & Foot Artists showcased their unique interpretation of #NoHandUnwashed movement on the brand’s social media pages. The PR team curated impactful collaborations with Humans of Bombay and Brut India to amplify the message.

The overall response for the video has been overwhelmingly positive. The audience sentiments ranged from appreciation to inspiration, applauding Savlon for featuring a real-life hero. Celebrities like Amitabh Bachchan, Harsha Bhogle and Deepa Malik shared the video on their channels organically.

At the end of the 23 days campaign, the #NoHandUnwashed campaign generated 255.5 MN Potential Impressions, 27.5 M video views, and 428.11 K engagement on social media.
  • ITC Savlon public service initiative on YouTube: Watch Video
  • Humans of Bombay shared the story of Ms. Swapna Augustine and her campaign: Watch Video
  • Brut India posted a video promoting the cause: Watch Video

- AWARD WINNING -

adidas Originals - Launch of the Nite Jogger: 

January - April 2019

For adidas Originals, PR efforts are all about how to make the brand stop competing in the category and start raising the bar in culture. We designed a campaign to build brand equity through cultural currency to mark the launch of the NITE JOGGER – a sneaker design interpreting classic archival cues with modern lines. The shoe that took inspiration from the brand’s first foray into hi-vis technology and was retooled and restyled for today’s night-time creator. 

We pursued a 360-degree PR approach to create product heat and desire to establish the NITE JOGGER as the ‘must-have’ sneaker of the season!

 

We introduced the phenomenon of NIGHT TIME with elements of photography, the coffee connection, and night creators to drive conversations on the reflective technology of the shoe

Multiple ‘night’ elements were identified to drive campaign narrative, partnering with the right creators, third-party collaborations

47 influencers were seeded the Nite Jogger for on-feet, swipe ups, and unboxing content. 4 influencers were engaged in an experiential ‘Nite Delivery’ of the shoe

We were able to get Bollywood’s new favorite Vicky Kaushal sport the Nite Jogger at two key appearances

Initial hype was built through strategic placements and creative collaborations to drive the campaign vibes through innovative and clutter-breaking avenues

On April 11, 2019, adidas Originals celebrated the Night-Time Creation by hosting a party with the India brand ambassador & country’s biggest street style icon – Ranveer Singh. Famous Studio in Mumbai was converted into a never seen before industrial garage called the ‘Nite Factory’ to celebrate the biggest Sneaker of Spring Summer 2019. Underground hip-hop artists & musicians like DJ Kan-I, DJ Proof, DJ Sa, Rajakumari & Sez on The Beat set the stage ablaze with their performances as they brought to life street style hip hop culture through their music.

Designer Abhishek Paatni showcased his new fashion line inspired by the Nite Jogger featuring the Nite Creator Clan

The launch created a lot of hype pre and post the event as the sneakerhead community, influencers, celebrities, media, and brand friends shared pre-event shoutouts, countdowns, teaser posts as well as documented the event live on social media!

 

Nite Jogger emerged as the most Instagram’d shoe of the season! It secured over 2,200 exposures across print, online, TV, and social media with a reach of over 170 million

A power-packed attendance of over 800 guests (including new cohorts) at the event set new benchmarks of success

The campaign enabled adidas to increase the net promoter score (NPS) gap even further from its competitors in quarter 2

- AWARD WINNING -

Ode to the last Maharaja:
Narendra Bhawan Bikaner

2019

In today’s age of digital media consumption, travellers are increasingly turning to social media platforms such as Facebook, and mainly Instagram, to make travel decisions. Instagram has the potential to influence travel decisions to a great extent through compelling imagery. According to a recent study by Mediapost, 48% of Instagram users rely on Instagram photos and videos to help choose their next travel destination, while 35% of users look to Instagram to discover new places.

Given this premise, it was imperative that for Narendra Bhawan Bikaner, a luxury design boutique hotel in Bikaner, we create an emotive and visually stunning narrative on social media with the help of influencers. Influencers are the new advertisers. They aid brands forge a more personal connection with the target audience. According to Forbes, 92% of consumers trust influencers over advertisements from brands.

We approached the execution by identifying three distinct interest areas for the hotel.

  1. Celebrations at Narendra Bhawan Bikaner: we engaged numerous influencers from different consumer groups as well as luxury brands to position the hotel as a preferred destination for intimate celebrations including LGBT Community advocates; Culinary stars; Creative entrepreneurs and professionals; and Luxury Brands.
  2. Weddings at Narendra Bhawan Bikaner: Destination weddings are an important revenue stream for hotels, therefore we reached out to leading lifestyle and fashion bloggers to shoot their wedding couture looks at the hotel and highlight the different venues within the hotel fit for wedding festivities. We also secured a luxury wedding photo-shoot by a wedding studio to build appeal for the hotel as a wedding destination.
  3. Keeping the property relevant: The hotel introduced its premium category rooms that took the narrative of Maharaja Narendra Singh Ji’s life to the next chapter. The new rooms – Regimental Room, India Room and Republic Suite further elevated the status of the hotel. To create buzz for the new suites, we designed the Grand Essentials of Life – a fresh itinerary of corresponding activities that resonate with the story of the new rooms. We were able to secure renewed excitement and visits from existing brand advocates to intrigue new travellers.
  • Celebrations at Narendra Bhawan Bikaner garnered an average engagement rate of 5% per influencer
  • For Weddings at Narendra Bhawan Bikaner, we managed to receive an average engagement rate of 70% per influencer across 100+ Instagram posts. As a result of our sustained outreach to establish the hotel as an ideal wedding destination. The hotel hosted a wedding of an influencer and also received several queries
  • The launch of the new variant from Bombay Sapphire, Star of Bombay at Narendra Bhawan Bikaner was attended by 25 influencers including Bollywood actors. In 48 hours, this activation secured more than 200 Instagram stories and 103 Instagram posts

Through the key PR pillars of ‘Celebrations at Narendra Bhawan Bikaner’, ‘Weddings at Narendra Bhawan Bikaner’ and ‘Grand Essentials of Life’, we managed to host over 70 influencers from across India. From January 2018 – March 2019, Narendra Bhawan Bikaner secured a total of 612 Instagram Posts and 1,613 Instagram Stories. Our various social media-focused activations helped in reaching out to 8.2 million unique Instagram users. Furthermore, around 71% of direct bookings for the Hotel have been generated as a consequence of our social media campaign.

The result was a powerful organic outreach with multiple influencers to generate content on social media to instil a feeling of FOMO (Fear of Missing Out) amongst the target audience. “Travel FOMO – is a mindset that easily takes hold in today’s social-media driven environment. A case of travel FOMO can lead to your travel choices being dictated by what you think you are supposed to do, or what you see others doing”, Nate Hake, Travel Lemming (popular travel writer)

Through a creative and sustained PR campaign, we were able to build preference for the hotel and place the destination on a list of desired escapes. This is reflected in the hotel being featured in coveted Travel + Leisure’s It List 2018 and Conde Nast Traveller Reader’s Travel Awards 2018.

- AWARD WINNING -

Run for the Oceans – Adidas X Parley

June 2018

In 2018, adidas and Parley for the Oceans called out to their worldwide communities to unite for the second consecutive year in their global movement – Run for the Oceans (RFTO) against marine plastic pollution. In India, the RFTO was scheduled for June 16, 2018 in Mumbai. Coinciding with the movement, adidas was launching UltraBOOST Parley, a high-performance sports shoe which uses yarn from recycled plastic bottles. Globally, 1 million pairs of UltraBOOST Parley shoes were sold in 2017 and in doing so, removed & recycled approximately 11 million plastic bottles from the environment.

The communication objectives for the brand have been to position adidas as environmentally conscious, responsible and sustainable brand, committed to making a difference to the community. It also tied in with the larger goal of harnessing the power of sport to unite and inspire people and communities. Adidas also wanted to increase awareness and desirability for UltraBoost Parley.

The task ahead of us was to conceptualise an impactful campaign to awaken Mumbai residents to the urgent need to save the Ocean from marine plastic pollution.

Over 3,000 people participated at RFTO including Afroz Shah, Rohit Sharma, Mrunal Thakur, Anusha Dandekar, Saiyami Kher,among others

Homi Adajania posted his video film What lies beneath? on Instagram which was re-posted by multiple Tier-A actors including Alia Bhatt, Deepika Padukone, Siddharth Malhotra, Katrina Kaif

adidas India being the only corporate on-air on Beat Plastic Pollution special on NDTV’s We The People

Advertising value of INR 2.1 crore and social media impressions of 2.7crore targeted the relevant audience

Achieved 55% sell through of UltraBOOST Parley in the first 2 months, once available at stores, thus symbolising the changing consumer perception towards recycled plastic waste products

To educate and win the support of the community on the threat of marine pollution and eco-innovative solutions of Parley Ocean Plastic® in adidas x Parley products and galvanize registrations for RFTO, we undertook a number of initiatives:

  • On-ground storytelling with a Parley experience zone at High Street Phoenix Mall in Mumbai further amplified through influencers
  • Speaking opportunity was secured for Sean van Wyk, senior marketing director, adidas India at the UN World Environment Day event held in Mumbai, on the theme of ‘Beat plastic pollution’
  • Partnered Kidzania to drive awareness among young athletes

 

We fostered strategic and organic collaborations with agents of change (Afroz Shah, UN Champion of Earth;  Homi Adajania (Indian film director, writer & diver) to inspire the communities, galvanise their efforts and pave the way for firmly establishing the initiative. Some other measures included:

  • Sunday beach & mangrove clean up at Versova Beach with the adidas runner’s community, and media influencers, was initiated from April 2018 onwards.
  • Partnered ITZ Mumbai, a photocommunity to capture visuals of beach-clean-ups for the largest thought-provoking photo mosaic on Instagram
  • Organic support was secured from Nat Geographic Channel to promote RFTO

- AWARD WINNING -

Aveda India Launch - An Immersive Brand Experience

November 2018

The introduction and launch of AVEDA - a prestige hair care brand inspired by Ayurveda, in November 2018 offered a powerful and unique storytelling opportunity - inspiring us to deliver an immersive brand experience. We needed to create anticipation, buzz and awareness for AVEDA’s launch in India and position it as the undisputed prestige brand in pole position in the natural hair care segment.

The agenda was to stamp AVEDA’s unique positioning – natural, sustainably sourced, high-performance hair care and build advocates among the hair care & styling community to drive credibility, loyalty and recruit consumers while driving key messages and highlighting the services, rituals and experiences offered by AVEDA.

An exclusive two-day brand immersive event was curated to launch AVEDA in India. 28 leading Indian influencers, 6 leading international influencers, alongside key beauty editors and leading hair stylists, were whisked away from their manic urban lives to the calm of The Oberoi Sukhvilas to learn and discover the roots of AVEDA. The Oberoi Sukhvilas was the perfect AVEDA oasis for the brand reveal and experience with its tranquility, traditional Indian architecture, water bodies, aesthetically landscaped gardens and alignment with Ayurveda traditions.  

An agenda packed with multiple social media and brand immersive moments was carefully designed with an eye to secure social media chatter and brand stories with commentary from the visiting global AVEDA spokespersons for perfectly timed features across leading print, online and social media. It was key that the resultant exposures, fine-tuned to appear in the launch month, highlighted the rich brand heritage, influence of Ayurveda, natural ingredients and sustainable sourcing of the brand.

We kickstarted the PR campaign, with invitations that were hand-delivered to each guest with a potted herb plant to set the tone to underline the Ayurveda connect.

Over a course of two days, the guests learned about the roots of AVEDA, its products, services, brand’s ethos, power of the plants, the various Indian ingredients used in the making of AVEDA products through various discovery and engaging sessions set in inspiring outdoor locations.

Engaging international and Indian digital influencers over a period of 2 days to garner 100% organic social media support was able to influence the right audience. Garnered 500+ mentions for #AvedaxIndia; a social media reach of 3 million across Instagram, Facebook and Twitter, and engaged 1.70 million on Instagram

Brand stories were secured on digital platforms first to coincide with the brand’s online launch on Nykaa.com and retail at Sephora on November 20, 2018. Vogue.in announced the launch of AVEDA followed by brand stories on Elle.in, Graziaindia.com, Missmalini.com, Joss box & Femina.in The campaign acted as a driving force for online sales for its retail partners. The international bestseller - The Damage Remedy Range sold out in a week’s time!

15 print features in leading titles like Vogue, Elle, Grazia, Harper’s Bazaar, Cosmopolitan, India Today Spice and Robb Report followed timed with the phased product roll-out

Leading hair stylists of India supported the brand on social media and on ground to champion local brand advocacy

- AWARD WINNING -

Micromax - India ke Liye

November 2020

Micromax, the Indian smartphone and electronics brand made its foray into the Indian smartphone market in 2010, and quickly catapulted to success and became a household name. However, due to a business environment that welcomed multiple Chinese players, sales plummeted, and the brand ceased to exist in the smartphone segment.

As the India rolled out the Production Linked Incentive (PLI) scheme, the brand decided to make a comeback in its new avatar with the launch of ‘in’ series of performance-oriented smartphones. PR needed to successfully launch the ‘in’ series, addressing the perception barriers created due to the gap.

A launch plan layered with messaging for India, democratization of technology and meaningful innovation was executed seamlessly via engagements with media, tech influencers and analysts which resulted in business outcomes aligned with the brand expectations.

Phase one involved re launching the brand, creating the brand’s narrative and identity among the media and consumers: INDIA KE LIYE. While Phase two focused on product communications and brought back to life the brand’s prowess in technology and its deep market understanding.

The impact of the campaign was seen in the product uptake. The two phone models launched, in Note 1 and in 1B, sold out within minutes of the launch on Flipkart; in Note 1 enjoys one of the highest ratings in its category - 4.4 overall and 4.9 for performance. It was also voted the “Best Debut Brand” at Flipkart Mobile Awards 2020
Dominated share of voice across traditional and new media platforms with over 1,150 stories in print and online

Over 21 billion total impressions achieved

The brand launch video created history with the highest organic reach and shares in the category and was trending for more than five hours on Twitter:
Video Reach - 15.4 million| Views - 6.3 million | Engagement - 1.2 million

At the product launch stage, unboxing videos on YouTube alone garnered a reach over 70 Million+

The brand tweet received 15K+ retweets and 38K+ retweets on Twitter, in less than 24 hours. Media and tech influencers played a pivotal role in the same.

- AWARD WINNING -

Christian Louboutin Spring Summer 2020 Collection Launch

November 2019 - January 2020

The PR task was to build appeal iconic French luxury shoe brand Christian Louboutin’s Spring Summer 2020 collection highlighting the creativity of bags & shoes; strengthen the brand equity and create excitement for the Founder’s visit to New Delhi.

It was challenging given that Christian Louboutin does not advertise unlike other luxury brands in a media environment where luxury brands are expected to support covers, editorials, photoshoots. In India too large format exposures are increasingly directly related to advertising spends with magazines/media houses. We further hemmed in by an absence of budgets for influencer collaborations and advertorials.

A thoughtfully curated 360-degree PR programme to earn endorsements in print & online media, by fashion influencers, as well as engage luxury consumers, was devised for the launch of the SS20 collection, which mainly focused on two key sub-collections themes – LouBhoutan, a collection inspired by Bhutanese culture and inspiration and Elisa, an iconic collection of handbags inspired by Mr Christian Louboutin’s muse, Elisa Sednaoui, his goddaughter from Egyptian descent. The PR programme included storytelling with fashion editors and tapping celebrity stylists to make the products visible on the red carpet, on covers and shoots alongwith harnessing the power of key luxury bloggers.

From an exclusive trip to Dubai to see the LouBhoutan themed SS20 collection; to a special SS20 press preview in Mumbai; to building local luxury advocates by gifting and dressing select influencers in the collection; designing an impactful shoe & bag-signing consumer engagement with the legendary Mr Christian Louboutin himself at the brand’s newly refurbished boutique in Delhi; and media interactions for the elusive designer were undertaken in a period of three months from November 2019 to January 2020.

The campaign resulted in establishing record sales of a collection in India. Strengthened the creative positioning for Christian Louboutin in the Indian luxury fashion ecosystem as a must have brand for red carpet and special events with PR contributing to 25% of the quarter sales.

Social Media

210 Instagram stories and posts for shoe signing event with a reach of over 55 million

120 Instagram stories and posts for exclusive press day held in Mumbai with a reach of over 10million

88 organic Instagram stories and posts for SS20 including 15 celebrity endorsements with a reach of 2 million

Total No. of Clips: 88 posts, 330 stories | Total Reach: 105.2M

Print & Online:

6 cover and cover stories featuring key pieces from SS20 collection appeared in CAT A publications

16 standalone brand stories in top tier media such as Vogue, Harper’s Bazaar, HT Brunch in a period of 3 months

93 product placements and brand mentions in trend story features

Total No. of Clips: 115 | Total Reach: 81.2M

Total (Print + Online + Social Media): Total Reach: 186.4M

- AWARD WINNING -

When ITC Engage took micro-tales to large scale!

2019

With affordability and convenience at the core, Engage ON has redefined the fragrance category with an innovative pocket-sized fragrance, a product designed as an essential for the youth.

Inspired by brand’s positioning of playful romance and convenient pocket-sized innovation, ITC collaborated with the bestselling romance author Durjoy Datta for an exciting digital campaign titled ‘Pocketful O’ Stories’ - that celebrated the unexpected moments of love and chemistry between couples.

  • The campaign was designed to engage young consumers and fans of the brand to share their own ‘unexpected moments’ of love and chemistry, via Twitter & Facebook in 250-280 characters
  • The best stories for the day were selected by Durjoy. At the end of the campaign a winner was chosen whose story would be featured in the book to be co-authored by Durjoy
  • The book, a compilation of winning microtales received on social media and Durjoy’s own stories was launched through engaging multicity events across Kolkata, Agra, Mumbai, Delhi, Ahmedabad, Vadodara and Hyderabad. Book launch events started in November 2018; 4 cities were undertaken in February 2019. In Agra the launch was held at Khema Lawns, with Taj Mahal as the backdrop Agra.
  • To create anticipation, buzz and awareness for the book launch, mainline press including print, TV, digital media, social media influencers and radio stations were engaged across each location.
  • Durjoy’s presence was leveraged at each event to add credibility to the brand narrative of playful romance and highlight his association with the brand
  • Book reviewers and social media influencers helped amplify the overall brand narrative
The book launches holistically engaged the media resulting in around 150 exposures in print and online media including Times of India and Hindustan Times with headline mentions in all stories and social media feeds. All major stories captured the exact brand messaging ensuring 90% key message delivery.

For the book:

11,200 entries received in 4 weeks

431 stories were received every day

1 story was received every 3 minutes

13 million Facebook impressions

2 million engagement on social media

6,000 stories were received and 250 stories compiled into the book

- AWARD WINNING -

United Colors of Benetton #UnitedByVote Campaign

April-May 2019

With a view to create awareness for the world’s biggest democratic exercise, United Colors of Benetton launched a thought-provoking campaign #UnitedByVote in India. The campaign was undertaken under the brand’s social pillar ‘United By’ which has a legacy of taking a bold stand on causes that affect the society. The initiative was a step to celebrate democracy and the power of vote that every Indian citizen holds. The manifesto of the campaign emphasized on the real power does not lie with the political parties but the power lies within each voter 

  • We had to build a unique holistic PR campaign with a strong voice to engage and connect with urban millennials to introduce #UnitedByVote and shape the perception that Benetton values issues that matter to the people of the country, in an ecosystem that had multiple brands employing ambush strategies to leverage the Lok Sabha Elections in the summer of 2019.
  • For Benetton it was critical to awaken 900 million citizens of India to exercise their right to vote in these elections
  • It was not enough to merely generate extensive and meaningful visibility for the campaign to break through the clutter and reach the masses but also attach a sense of shared purpose to the campaign to make a difference. Hence, we set a target of securing 50k people to take the #UnitedByVote pledge on the microsite unitedby.com

There was a need to weave an emotional narrative for the campaign and communicate it seamlessly through traditional media and new age channels. It meant identifying the right crusaders of the cause & digital voices to help cascade the campaign far & wide, as well as strategic collaborations with inspired communities to garner eyeballs, drive conversations and generate virality to adopt, implement and promote #UnitedByVote

As mass reach was imperative, we ascertained the importance of engaging the potential voters directly through an innovative consumer engagement initiative. Select Benetton stores across the country and other high footfall areas were mapped for direct consumer engagement.

  • Panel discussion with influential voices - Saif Ali Khan, Bhumi Pednekar, Siddhanth Chaturvedi and Sundeep Kumar Chugh, CEO & MD, Benetton India moderated by Better India, unveiled the campaign manifesto at Jai Hind College in Mumbai addressing students who were first-time voters, their parents and youth communities. Over 70 key media & influencers attended the panel discussion sparking conversations across digital platforms and making headlines across key media titles like Economic Times–Brand Equity, CNBC, NDTV, E24 Financial Express, Mashable, The Drum
  • Collaboration with Better India promoted online registration and the panel discussion to ignite conversations
  • Deploying pop culture hack - rap song by Siddhant Chaturvedi of Gully Boy fame, was another innovative way to pique interest among the millennials. The song was populated across digital platforms, music media titles and radio as special editorial content
  • Our organic outreach to digital influencers to pledge #UnitedByVote made #UnitedbyVote trend on Twitter for 8 hours

Measurable results | Numbers at a glance

Secured over 326 organic exposures across print, digital and TV, with a reach of over 43 crore Indians in a span of 4 weeks.

Benetton was restrained in promoting the campaign due to political keywords, including promotions & boosts on social media. The PR efforts and activations led to organic social media buzz with the digital film securing 6.78 million views and 2 million impressions. Over 9k mentions were secured on social media, with Twitter leading the platform

Engaged with over 8,000 consumers across cities through consumer engagement initiatives

Over 52,000 unique visitors landed on the microsite to pledge #UnitedbyVote

The momentum of the PR communication was kept alive till the polling day through consumer engagement and collaborations across all available platforms.

  • #UnitedByVote T-shirts were sent to digital influencers & celebrities to sport as their election outfit while casting their vote and pledge to be #UnitedByVote with Benetton India.
  • Benetton partnered with Twitter to launch an election emoticon with an inked finger for the occasion. PR Pundit had social voices share the emoticon as their display image on the day of the polling
  • We fostered a collaboration with ST+Art India with a creative transformation of DLF Cyber Hub into a live art exhibit. Digital influencers from the city attended the pre-election gala to pledge #UnitedByVote setting Instagram abuzz!
  • Multiple installations at key Benetton stores across India such as an Opinion Poll Booth, Gum Ball setup highlighted major social issues that the elected government must address. The responses from consumers from all markets were compiled and published on the microsite (unitedby.com) to draw attention to the issues

- AWARD WINNING -

Centre Fresh - Stay Fresh behind the Mask

June 2020

The year 2020 saw things never seen before as COVID-19 took over the world.  WHO urged people to follow 3 simple safety measures of hand washing, mask wearing and social distancing.  As people began wearing masks there were increased instances of discomfort due to mask breath. Center Fresh found the solution to this problem in the brand’s core promise - the promise of fresh breath. And that's how ‘Stay Fresh Behind the Mask’ campaign was born.

The goal was to make consumption of Centre Fresh an essential part of the mask wearing experience.  We began with social media posts that established the problem of discomfort behind the mask. Celebrities like Sanya Malhotra, Vikrant Massey and Aisha Ahmed were aligned, and short videos were created to contextualise the use of Center Fresh. The videos resonated extremely well with our consumers.

As a follow up, we also wanted to do something for our frontline workers who had to wear masks for extended hours without a break.  We curated ‘Freshness Kits’ which were distributed to doctors, nurses, policemen and many others frontliners to thank them for their work and add a bit of the brand’s long-lasting freshness to their challenging and gruelling work days.

 

  • The campaign reached about 28 million people with over 68 million impressions garnering 7.7 million views.
  • The campaign view-through rate was 11.2% at an engagement rate of 1.51% (both higher than industry benchmarks).
  • The PR impact generated is best assessed from the fact that there was a 2X increase in sales numbers within a month of the campaign going live.

- AWARD WINNING -

Launch of Holiday Inn Express

September 2018 - August 2019

The task at hand was to announce the launch of 14 Holiday Inn Express (HIEX) hotels as part of a collaboration between InterContinental Hotel Group (IHG) and SAMHI. The Hotels were earlier branded Formule1 Hotels and being reopened as Holiday Inn Express after being entirely refurbished. In the process, it was also imperative to re-iterate IHG’s positioning as an eminent player contributing to the growth of the mid-scale hotel segment in the country. The 2nd objective was to drive brand preference among new-age entrepreneurs, start-up professionals and mid-level corporate business travelers highlighting the smart basics offered at a HIEX.

The compelling campaign conceptualised to establish the brand positioning was More Than Ready, drawn from how the brand empowers guests to take on a new day, and accomplish their travel goals. This positioning was communicated to the target audience through the medium of comedy based on the insight that stand-up comedy is a prime form of entertainment for business travellers on the go! We engaged popular comedian, Kanan Gill for a live performance at the launch of the first Holiday Inn Express Gurgaon Sector 50 to subtly and effortlessly communicate the ‘More Than Ready’ positioning of the brand. The performance was further leveraged via Kanan Gill’s social media handles ensuring that the message was shared with a larger audience in an engaging manner.

We designed a multi-pronged strategy to increase the visibility of Holiday Inn Express and IHG among key stakeholders employing business and online media. A steady stream of impactful exposures was garnered on the hotel openings through multiple business media interactions with key titles.

Additionally, we deployed a unique creative content strategy that amplified the More Than Ready positioning via owned and earned media. To strengthen the ‘More Than Ready’ positioning a consumer activation was organised at the Bengaluru airport where airline passengers were surprised with ‘More Than Ready’ branded hampers on the conveyer belt, while they waited for the arrival of their baggage. This was amplified on Facebook and Instagram in collaboration with POPxo’s platform PLIXXO, engaging travel & lifestyle bloggers.

In collaboration with Nielsen, a survey was initiated to poll travellers on the factors that determine their choice of mid-scale hotel options across 5 key metros; Delhi, Chennai, Hyderabad, Bengaluru and Mumbai. Strategic and accessible locations topped the list which is also the USP of the Holiday Inn Express hotels. This survey was leveraged across media. A joint media roundtable by IHG and SAMHI was organised to present a report card on the launch of 10 hotels to gather additional media attention.

412 media exposures generated in a short span of 8 months despite limited interest from media in featuring hotel launches

Total brand awareness increased from 31% pre-campaign to 37% post campaign.
(Source: Kantar Milward Brown, August – December 2018)

Search for a Holiday Inn Express hotels in India went up by 129% from June 2018 to January 2019.

- AWARD WINNING -

Jo Malone Makes its Way to India - Launch Campaign

August 2017

The iconic British brand, Jo Malone London was making its debut in India, with its unique fragrance collections and introducing its legacy of luxury and style.

Ahead of the launch, leading Indian editors, global and Indian influencers were invited for a unique, first of a kind, immersive brand experience and preview to the world of Jo Malone London.

Guests were whisked away to the tranquil Amanbagh Resort in Rajasthan, a perfect setting for a rich and luxurious brand immersion. The curated experience helped create rich content to underline the key brand tenants and messages across print, digital and social media. The preview set the momentum for the brand’s debut.

The social media feed of tastemakers, the print coverage and word-of-mouth chatter captured exacting message on the brand – #JMLxIndia and #HelloJML making Jo Malone London a benchmarking launch!

Achieved a social media reach of +20 million across Instagram, Facebook, Snapchat and Twitter from the brand preview experience

57 stories appeared in the launch month  – 23 print & 34 online, courtesy a carefully tailored narrative for all key titles

Gifting activation to celebrities was able to securesocial media shoutouts from celebrities Kareena Kapoor Khan, Sonam Kapoor, Malaika Arora Khan, Karisma Kapoor, Pernia Qureshi, Ashiesh Shah, among others welcoming the brand to India

Introduced the concept ofscenting events in India soon thereafter!  Jo Malone London scented Sonam Kapoor’s wedding
 Social media reach of +20 million, included
  • 700+ mentions through celebrity, influencer and blogger’s Instagram posts
  • 415,000+ engagements across Facebook, Twitter and Instagram
  • 390+ videos were shared across Instagram, Twitter, and Facebook
  • 600+ Insta stories resulted in a cumulative content of over 100 minutes
  • Over 100 Snapchat stories

- AWARD WINNING -

Adidas x Pharrell Williams - The Hu Holi Collection Launch

March 2018

Pharrell Williams drew inspiration from the Hindu springtime festival to create a colourful footwear and apparel collection, as a tribute to the spirit and soul of Indian culture. Reflective of his founding vision of energy, colour and spirituality being the unifying force between people, the collection was an extension of Pharrell’s line for adidas Originals – the HU journey. Pharrell Williams was coming to India, for the first time, to experience and celebrate the vibrancy of the Holi festival that had been represented in the HU story.

The task at hand was to curate an authentic experience for the international superstar, along with a tailored & exclusive media outreach for the visitor, as well as new collection. The initial euphoria was tamed with limited access to Williams, the short duration of the visit, and the challenge of guest-listing a VIP access event during one of India’s biggest festive weekend of Holi!
An exclusive cover with the country’s most coveted fashion title – Vogue India: possibly Vogue India’s most talked about cover in the last decade!

A curious ‘save-the-date’ to brand friends followed by a traditional invitation got word out that Holi 2018 couldn’t be HAPPY-ier!

5 noted street-style aficionados were handpicked to interact with the icon and break the news that he is in India!

Interactive in-store engagement was coordinated for Pharrell Williams with India’s sneakerheads to draw attention to the collection’s debut.

A cultural Holi experience interaction between Ranveer Singh & Pharrell Williams was coordinated for the adidas Originals global channels

A curated list of 175 guests, featuring celebrities, influencers, stylists, media, bloggers & brand friends attended a widely reported Holi party

The buzz on social media handles of the sneakerheads resulted in the collection being an immediate sell-out on the day of its launch!

- AWARD WINNING -

PSI’S GLOBAL GOODWILL AMBASSADOR

India tour, September 2015

PSI is a global health organisation dedicated to improving the health of people in the developing world. Its focus in India is on serious challenges like lack of sanitation, family planning, barriers to maternal health and reduction of gender based violence (GBV). In September 2015, PSI India hosted two dignitaries - acclaimed Hollywood Actress Mandy Moore, PSI’s Global Goodwill Ambassador and Indrani Goradia, Donor-Partner and the ideator behind Indrani’s Light Foundation.

Mandy Moore’s short visit included many field trips which were off limit to media, leaving limited time for media interaction. PR Pundit designed an innovative plan to encompass social media for better reach apart from print, radio and TV media. The genesis was Mandy Moore’s Tweet on her forthcoming visit, with a news brief, which was shared exclusively with the newswire IANS.
This created anticipatory buzz for the visit; with the leading city supplements of the Times of India and Hindustan Times publishing the news along with other reputed media. Thereafter, images from Ms. Moore’s field visits to Patna and Lucknow were shared with media in the respective cities along with supporting facts and relevant statistics on the issue.

Based on insightful research, we were able to link PSI’s key messages with the soon to be released Sustainable Development Goals by the United Nations successfully.

The overall outcome was coverage equivalent to an advalue of INR 2.6 Cr approx.

A panel discussion was secured with NDTV 24/7 for both Ms. Moore and Ms. Goradia as panellists.

Radio One interview with Chris Widespread endorsement of key messages across news.

- AWARD WINNING -

ITC VIVEL’s Ab Samjhauta
Nahin campaign

June 2016 – March 2017

Women across segments and age group continue to be hemmed in by age-old societal mindsets at home, workplace, school/colleges, etc. The prevalence of the social conditioning was validated by the first ever “Women in India” poll. While the TVC was strategically leveraged across business & marketing print and online media; the poll was amplified across national TV and regional publications to highlight the “state of urban women in India” and awaken society.

Many brands in the personal care segment employ PR to amplify their products. Similarly, ITC Vivel tasked us to highlight their new TV campaign which featured a woman being objectified at the workplace.

Through the #AbSamjhautaNahin campaign, PR Pundit aimed at provoking realisation, inspiring action and empowering enablers.

To build affinity among KOLs and influencers, the highlights included:
ITC Vivel associated with Culture Machine for a social film with Amitabh Bachhan, aligned to the narrative of the movie ‘Pink’. PR secured relevant exposures for the Twitter chat, social film, share of voice in the community, multiply the buzz and conversation for AbSamjhautaNahin organically.

An activation with the Kolkata Literary Meet to secure endorsement from participating authors on the concept of Freedom – Freedom of Speech and Words and therefore Freedom from compromises Association with NGO-Apne Aap when Ashley Judd was visiting India, which helped secure headlines in national media and spread her call to end sexual exploitation of women and girls. Despite having no access to her even for an interview, PR Pundit employed creative thinking to persuade Ashley Judd to say “AbSamjhautaNahin” in Hindi. This earned the campaign widespread exposures.

Received media attention from Miss Malini, Gul Panag, Richa Chaddha, Sunny Leone, Ileana D’Cruz.

TV Today Network led to the unveiling of the survey results on Aaj Tak

The film with Amitabh Bachchan got immediate social media buzz and trend on Twitter.

The campaign continues further in the “empower phase” with a website amsamjhautanahin.com to educate women about their rights

FEATURES

  • CNBC TV18
  • Afaqs.com
  • LiveMint.com
  • Indiantelevision.com
  • CSR India
  • Livemint.com
  • Scoopwhoop.com
  • Zeenews.com
  • Indiatoday.com
  • Inshorts.com
  • Mumbaimirror.com
  • Thetimesofindia.com
  • Webchutney.com
  • Zeenews.com
  • Hindustantimes.com
  • Morungexpress.com

- AWARD WINNING -

NIRMAL BHARAT YATRA

Sanitation awareness campaign, September- November 2012

The Nirmal Bharat Yatra (NBY) was aimed at bringing about a behavioural change towards sanitation. Organised by WASH United and Quicksand in collaboration with the Government of India’s Nirmal Bharat Abhiyan, NBY harnessed the passion for cricket, Bollywood-style entertainment in the interactive games to reach more than 100 million Indians.

The PR objectives comprised raising awareness, building relevance for the urgent need of sanitation in India.

The 50 day media outreach programme was flagged off with a high profile event on September 28, 2012 by the Minister for Drinking Water and Sanitation and sanitation ambassador, Bollywood star, Vidya Balan.

Momentum was maintained through regular photo releases from unique and high impact events such as Global Handwashing Day, World Toilet Day and burning the diarrhoea demon on Dussehra.
250 million and 600 million people were reached through print media and television.

New York Times and Khaleej Times carried stories on the campaign. Key titles like the Economic Times joined the carnival and reported on the experience.


160,000 people attended; 8,414 children trained; 149 schools covered; 96,000 prizes awarded and over 500 articles were written about this unique campaign.

- AWARD WINNING -

#HelloMumbai CAMPAIGN
FOR GAP

February 2016

Gap was launching their first two stores in the suburbs of Mumbai on the same day in February 2016. To welcome the iconic brand to Mumbai, we partnered with another icon of the city – the dabbawallas of Mumbai, who carried branded dabbas to over 250 influencers in the city. The dabbas contained an invitation to the launch of the store along with Gap merchandise.

A select press preview was organised where the press could personalise their denim shirts and tees, making for social media content.

As the excitement grew, a midnight shopping special at the Malad store from 11 pm - 2 am, gave select press a peek at what was in store, literally.

Bollywood superstar Ranveer Singh launched the store at Oberoi Mall.
75+ bloggers, media and photographers contributed to over 100 social media posts and online articles.

Celebrity presence was maximised with one-on-one interviews with key media such as IANS, NDTV, CNN-IBN and Times Now.

- AWARD WINNING -

CHRISTIAN LOUBOUTIN

Mumbai store launch, March 2013

PR was the driving force for Christian Louboutin as the brand prepared to stamp its red soles in Mumbai and launch its second flagship store in India.

It started with Mr. Louboutin's red carpet appearance at the Marrakech Film Festival in December 2012, that was celebrating 100 years of Indian cinema. The opportunity was used to gift Bollywood stars specially selected shoe styles.

Mr. Louboutin’s address at the India Design Forum in Mumbai in March 2013 positioned the brand among the design community and Times of India reproduced Mr. Louboutin’s speech, verbatim! Vogue India and Mumbai’s society insider Poonam Bhagat Shroff hosted a high tea and champagne soiree for Mr. Louboutin to kick off the launch campaign in style.

The flagship store secured quality exposure, through a select press day and high spirited celebrations at the newly opened store continued the momentum.

An exclusive interview with Vogue India announced the store in Mumbai


Amitabh Bachchan, Suzanne Roshan, Priyanka Chopra, Karan Johar used #RedSoleslnMumbai to welcome the brand

Over 55 websites including Big B’s blog, Vogue.in, GQlndia.com, Style.com carried news on the new store

Massive publicity was achieved with a reach of 42+ million via Twitter and Instagram


Editorial exposure worth over Rs.88 lakh advertising value was generated

- AWARD WINNING -

BOBBI BROWN

India launch, June to September 2013

A global beauty brand founded and led by the pioneer of the "natural makeup revolution", Bobbi Brown, a part of the Estee Lauder Group was making its debut in India in July 2013 with the opening of its first store at Select CITYWALK in New Delhi.

PR Pundit devised a focussed plan to create awareness of the brand and highlight its hero products, keeping the media engaged.

The editorial build-up in all key magazines for the brand’s debut helped create positive buzz, and coverage in agenda setting dailies at the time of the store opening only increased appeal. The positive wave of awareness was sustained through novel initiatives like personalised press packs for key media, make up master classes and reader initiatives.

The highlight of the campaign was an aptly titled event 'Pretty Powerful Lunch' with former Harper Bazaar's Editor, Sujata Assomull Sippy and Delhi's glitterati.

Flagged off with a brand story in Vogue, an outcome of an exclusive press trip to New York.


Exclusive interview with Marta Prieto, VP & GM, Bobbi Brown Cosmetics EMEA with India Business Report on BBC.

Special features and stories through interviews and tips, ensuring participation in key industry events such as Vogue Beauty Awards and Elle Beauty Awards.


Make Up Masterclass participated by beauty writers across magazines, dailies, bloggers and select influencers.

- AWARD WINNING -

ADIDAS PURE BOOST X & ZG

India product launch from February to March 2016

In-line with the global launch strategy, both PureBOOST X and PureBOOST ZG were to be launched in India using PR and social media only.

We proposed & curated a unique experiential engagement for amplifiers - Train to Run PureBOOST Camp in Mumbai to launch PureBOOST X and conceptualised a distinct activation - Energy Run to engage the amplifiers for the launch of PureBOOST ZG.

Not only did we execute our plan to perfection, but created history. For the first time an athletic footwear women’s product priced at INR 10,000 sold out in the first month.

Even PureBOOST ZG emerged the fastest selling running footwear in the sports industry’s history in India!

Elle, Vogue, Grazia, Femina wrote about the event


1.3 million social media impressions for PureBOOST X

Fitness enthusiast Nagraj Harsha, runners and male models Karan Medappa, Prateek Jain, Prabh Upal, TV actors & bloggers were a part of the run


3 million social media impressions for PureBOOST ZG

PureBOOST ZG emerged the fastest selling running footwear in the sports industry’s history in India

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