We are communicators

who ignite conversations

that drive appeal and brand fame.


We develop and execute tailor-made strategies to deliver standout visibility for our clients, products and services through brand revitalization and repositioning; product launches, celebrity and influencer seeding; stakeholder education campaigns, social cause marketing and issues management. We aim to ensure maximum impact for the desired message house in the most effective manner.

Reputation is an invaluable asset for businesses and has high resonance with consumers. Our customized, integrated communication strategies help engage with internal and external stakeholders with one voice to build and protect corporate reputation.

We use insight and creativity to craft true omni-channel, integrated strategies that bring traditional and digital mediums together to tell your brand story. We understand consumer lifestyle and how to reach and motivate consumers through lifestyle PR, social media and other marketing communication vehicles.

We get brands noticed through social innovation and by supporting the right causes. We connect brands with their consumers by fostering communities, reaching influencers, and creating engaging content that delivers maximum impact.

Our Consumer PR specialist will make your brand stand out from the crowd.

We understand micro-influencers and their relevance to consumer brands. We creatively collaborate with the right influencers to design content that speaks to relevant audiences. We leverage the power of personal connections to engage consumers. Our influencer channels can laser target messages to carefully segmented social-sets or audiences to evoke following and action. We can connect your brand with a trusted, influential voice who embodies the ideals of your customer base.

We are living in a digital and dynamic world. We create a unique voice for brands on digital platforms, amplifying the right message to the right audience. We listen, understand and engage in relevant conversations across social media, leveraging influencers where necessary. We add real value for our clients by creating integrated campaigns that bring all the communication mediums together – whether paid, owned or earned, to rapidly ignite online visibility.

We aim to deliver a holistic brand experience through effective planning; content curation, conversation monitoring; trend spotting; community engagement; campaign execution and evaluation of ROI.

We identify social causes and partnerships that marry with brand purpose and together with stakeholders and influencers help implement cause related programmes. We support social education and awareness campaigns that ultimately entrench the cause with brand DNA to boost trust and brand value.

In today’s 24/7, multi-platform media consumption scenario, minor issues can quickly have a negative impact on corporate reputation. We work on crisis preparedness processes with clients and put robust systems in place to minimize business disruption during stressful times. If a crisis does hit, we have techniques and the experience to ensure the response is rapid and skillful.

We guide leaders and spokespersons to confidently interact with the media and secure impactful exposure. PR Pundit offers tailor-made media training workshops, conducted by senior communication consultants that provide insight into the needs of today’s media.

People no longer listen to top celebrities to the same extent they did back in the day, and instead, they trust recommendations from peers. People find authentic content or recommendations by actual consumers to be more honest and believable than other forms of promotions and advertising by brands. This is reason enough for brands to actively nurture a community of advocates. PR Pundit works with brands to shape and foster a community of brand advocates. This set of loyal and vocal customers have helped humanise brands in addition to boosting brand appeal & trust, promoting its products & services to new cohorts, providing invaluable user-generated content (UGC), word-of-mouth recommendations, and social media chatter. We do not leave community advocacy to chance but help our clients structure a meaningful brand advocacy strategy.

We go beyond the traditional


PR Pundit’s strong track record of success has been achieved through our depth of expertise in key sectors such as consumer brands, food & beverage, financial services, fashion & retail, luxury, lifestyle, beauty, healthcare, travel and hospitality, education, publishing, automotive, technology and others. We are passionate and relentless in our planning and execution.


Don’t take our word for it!

An independent, mid-sized 23-year old company, PR Pundit goes beyond the traditional, employing creativity and skillful storytelling to engage audience and change the conversation.

PR Pundit holds the notable reference as the frontrunner in luxury and lifestyle PR, with defining work in consumer, corporate and digital communications. Strengthening its reputation beyond luxury, it is India’s first and only PR company to have won a Gold PR Lion at Cannes 2017 for its campaign for ITC Savlon

In the last decade, 26 of our client programmes have secured 44 awards and industry-wide acclaim.

Our award-winning campaigns are managed by a team of over 100 client executives, who develop and implement client communications programmes.

PR Pundit has its head office in New Delhi-NCR, with branch offices in Mumbai and Bengaluru

We have the trusted confidence of the following companies to manage their communication needs:

adidas Originals | American Eagle | Arata | ASICS | Aveda| Ayurveda Experience | Agrotech Foods | Belvedere | BIC Cello | Birkenstock | BLADE India | BoAt | Bobble ai | Bobbi Brown | Bombay Shaving Company | Burberry | Chandon | CHARMIS | Chopard | Clarins | Clinique | D'Decor | Dermafique | Dom Perignon | Dior Parfums | Disney | DLF Shopping Malls | Engage | EMOHA | Estee Lauder | Exclusively Your's | Faballey | Fiama | Firefox Bikes | Fireside Ventures | Fitterfly | Forest Essentials | Fred Perry | | Glamglow | Glenmorangie | Gubb | Hackett London | Harley Davidson | Heineken | Hennessy | IHG | IKAI ASAI | IWC Schaffhausen | International Zinc Association | Jack & Jones | Jo Malone London |  Kahani Paradise | KARAM | Kaya | Kingfisher | Lamborghini | Lexus | L'Occitane | Luxottica | MAC Cosmetics | Moet & Chandon | Michael Page | Micro Star International | Micromax | Moodagent | Narendra Bhawan, Bikaner | Nimyle | Suryagarh, Jaisalmer | Mary Budden Estate, Binsar | Oceglow | Onitsuka Tiger | Only | Orra | Oxford University Press | OZONE Group | Panerai | Perfetti Van Melle | Platinum Guild International | Puer | Raffles Udaipur | Ralph Lauren | Ted Baker | Raw Mango | Ritu Kumar | Ruani | Rolex | Savlon | Sharechat | Silverline Jewellery | Selected Homme | Smashbox |  Simpl | SkinKraft | Simply Nam | SkinLabs | Slurrp Farm | Six Senses Fort Barwara | Ted Baker | The Collective | The Masala Story | Too Faced | TPV | uChicago | Uniqlo | United Colour of Benetton | UV Auto | Vero Moda | Vivel | WNS | Y Jewelry



November 2016

Washing hands, especially before eating plays a significant role in impacting health & hygiene of millions of primary school children across India. The innovative idea stemmed from the observation of everyday habits of children in schools which use chalk and slate. Children use their hands to write as well as erase their slates which leaves their hands full of chalk powder. The lessons were followed by a meal break and washing hands was limited to a quick water wash under a tap.

To address this wide-spread hygiene issue, Savlon launched Healthy Hands Chalk Sticks - a set of unique chalk sticks infused with cleansers like soap that generate lather as soon as placed under water. The unique programme was captured in a video film to present a glimpse of these primary school children and their experience with the Savlon Healthy Hands Chalk Sticks. This was rolled out on Children’s Day.

Video featured across 80+ online communities

Earned an engagement score of 1,000

Celebrity moms such as Raveena Tandon, Lara Dutta and Mandira Bedi shared the film and appreciated the innovation on social media.

4.5 million impressions on Facebook

The food grade safety certification got a query from Swasth India Mission to introduce them in their network of schools.

Impactful features across Aaj Tak, New Indian Express, brandequity.com, campaignindia.com, madovermarketing.com, exchange4media.com and others were earned on the thought to trigger conversations


Adidas x Pharrell Williams - The Hu Holi Collection Launch

March 2018

Pharrell Williams drew inspiration from the Hindu springtime festival to create a colourful footwear and apparel collection, as a tribute to the spirit and soul of Indian culture. Reflective of his founding vision of energy, colour and spirituality being the unifying force between people, the collection was an extension of Pharrell’s line for adidas Originals – the HU journey. Pharrell Williams was coming to India, for the first time, to experience and celebrate the vibrancy of the Holi festival that had been represented in the HU story.

The task at hand was to curate an authentic experience for the international superstar, along with a tailored & exclusive media outreach for the visitor, as well as new collection. The initial euphoria was tamed with limited access to Williams, the short duration of the visit, and the challenge of guest-listing a VIP access event during one of India’s biggest festive weekend of Holi!
An exclusive cover with the country’s most coveted fashion title – Vogue India: possibly Vogue India’s most talked about cover in the last decade!

A curious ‘save-the-date’ to brand friends followed by a traditional invitation got word out that Holi 2018 couldn’t be HAPPY-ier!

5 noted street-style aficionados were handpicked to interact with the icon and break the news that he is in India!

Interactive in-store engagement was coordinated for Pharrell Williams with India’s sneakerheads to draw attention to the collection’s debut.

A cultural Holi experience interaction between Ranveer Singh & Pharrell Williams was coordinated for the adidas Originals global channels

A curated list of 175 guests, featuring celebrities, influencers, stylists, media, bloggers & brand friends attended a widely reported Holi party

The buzz on social media handles of the sneakerheads resulted in the collection being an immediate sell-out on the day of its launch!



August 2017

The iconic British brand, Jo Malone London was making its debut in India, with its unique fragrance collections and introducing its legacy of luxury and style.

Ahead of the launch, leading Indian editors, global and Indian influencers were invited for a unique, first of a kind, immersive brand experience and preview to the world of Jo Malone London.

Guests were whisked away to the tranquil Amanbagh Resort in Rajasthan, a perfect setting for a rich and luxurious brand immersion. The curated experience helped create rich content to underline the key brand tenants and messages across print, digital and social media. The preview set the momentum for the brand’s debut.

The social media feed of tastemakers, the print coverage and word-of-mouth chatter captured exacting message on the brand – #JMLxIndia and #HelloJML making Jo Malone London a benchmarking launch!

Achieved a social media reach of +20 million across Instagram, Facebook, Snapchat and Twitter from the brand preview experience

57 stories appeared in the launch month  – 23 print & 34 online, courtesy a carefully tailored narrative for all key titles

Gifting activation to celebrities was able to securesocial media shoutouts from celebrities Kareena Kapoor Khan, Sonam Kapoor, Malaika Arora Khan, Karisma Kapoor, Pernia Qureshi, Ashiesh Shah, among others welcoming the brand to India

Introduced the concept ofscenting events in India soon thereafter!  Jo Malone London scented Sonam Kapoor’s wedding
 Social media reach of +20 million, included
  • 700+ mentions through celebrity, influencer and blogger’s Instagram posts
  • 415,000+ engagements across Facebook, Twitter and Instagram
  • 390+ videos were shared across Instagram, Twitter, and Facebook
  • 600+ Insta stories resulted in a cumulative content of over 100 minutes
  • Over 100 Snapchat stories



India launch, June to September 2013

A global beauty brand founded and led by the pioneer of the "natural makeup revolution", Bobbi Brown, a part of the Estee Lauder Group was making its debut in India in July 2013 with the opening of its first store at Select CITYWALK in New Delhi.

PR Pundit devised a focussed plan to create awareness of the brand and highlight its hero products, keeping the media engaged.

The editorial build-up in all key magazines for the brand’s debut helped create positive buzz, and coverage in agenda setting dailies at the time of the store opening only increased appeal. The positive wave of awareness was sustained through novel initiatives like personalised press packs for key media, make up master classes and reader initiatives.

The highlight of the campaign was an aptly titled event 'Pretty Powerful Lunch' with former Harper Bazaar's Editor, Sujata Assomull Sippy and Delhi's glitterati.

Flagged off with a brand story in Vogue, an outcome of an exclusive press trip to New York.

Exclusive interview with Marta Prieto, VP & GM, Bobbi Brown Cosmetics EMEA with India Business Report on BBC.

Special features and stories through interviews and tips, ensuring participation in key industry events such as Vogue Beauty Awards and Elle Beauty Awards.

Make Up Masterclass participated by beauty writers across magazines, dailies, bloggers and select influencers.



Mumbai store launch, March 2013

PR was the driving force for Christian Louboutin as the brand prepared to stamp its red soles in Mumbai and launch its second flagship store in India.

It started with Mr. Louboutin's red carpet appearance at the Marrakech Film Festival in December 2012, that was celebrating 100 years of Indian cinema. The opportunity was used to gift Bollywood stars specially selected shoe styles.

Mr. Louboutin’s address at the India Design Forum in Mumbai in March 2013 positioned the brand among the design community and Times of India reproduced Mr. Louboutin’s speech, verbatim! Vogue India and Mumbai’s society insider Poonam Bhagat Shroff hosted a high tea and champagne soiree for Mr. Louboutin to kick off the launch campaign in style.

The flagship store secured quality exposure, through a select press day and high spirited celebrations at the newly opened store continued the momentum.

An exclusive interview with Vogue India announced the store in Mumbai

Amitabh Bachchan, Suzanne Roshan, Priyanka Chopra, Karan Johar used #RedSoleslnMumbai to welcome the brand

Over 55 websites including Big B’s blog, Vogue.in, GQlndia.com, Style.com carried news on the new store

Massive publicity was achieved with a reach of 42+ million via Twitter and Instagram

Editorial exposure worth over Rs.88 lakh advertising value was generated


ITC VIVEL’s Ab Samjhauta
Nahin campaign

June 2016 – March 2017

Women across segments and age group continue to be hemmed in by age-old societal mindsets at home, workplace, school/colleges, etc. The prevalence of the social conditioning was validated by the first ever “Women in India” poll. While the TVC was strategically leveraged across business & marketing print and online media; the poll was amplified across national TV and regional publications to highlight the “state of urban women in India” and awaken society.

Many brands in the personal care segment employ PR to amplify their products. Similarly, ITC Vivel tasked us to highlight their new TV campaign which featured a woman being objectified at the workplace.

Through the #AbSamjhautaNahin campaign, PR Pundit aimed at provoking realisation, inspiring action and empowering enablers.

To build affinity among KOLs and influencers, the highlights included:
ITC Vivel associated with Culture Machine for a social film with Amitabh Bachhan, aligned to the narrative of the movie ‘Pink’. PR secured relevant exposures for the Twitter chat, social film, share of voice in the community, multiply the buzz and conversation for AbSamjhautaNahin organically.

An activation with the Kolkata Literary Meet to secure endorsement from participating authors on the concept of Freedom – Freedom of Speech and Words and therefore Freedom from compromises Association with NGO-Apne Aap when Ashley Judd was visiting India, which helped secure headlines in national media and spread her call to end sexual exploitation of women and girls. Despite having no access to her even for an interview, PR Pundit employed creative thinking to persuade Ashley Judd to say “AbSamjhautaNahin” in Hindi. This earned the campaign widespread exposures.

Received media attention from Miss Malini, Gul Panag, Richa Chaddha, Sunny Leone, Ileana D’Cruz.

TV Today Network led to the unveiling of the survey results on Aaj Tak

The film with Amitabh Bachchan got immediate social media buzz and trend on Twitter.

The campaign continues further in the “empower phase” with a website amsamjhautanahin.com to educate women about their rights


  • CNBC TV18
  • Afaqs.com
  • LiveMint.com
  • Indiantelevision.com
  • CSR India
  • Livemint.com
  • Scoopwhoop.com
  • Zeenews.com
  • Indiatoday.com
  • Inshorts.com
  • Mumbaimirror.com
  • Thetimesofindia.com
  • Webchutney.com
  • Zeenews.com
  • Hindustantimes.com
  • Morungexpress.com



India product launch from February to March 2016

In-line with the global launch strategy, both PureBOOST X and PureBOOST ZG were to be launched in India using PR and social media only.

We proposed & curated a unique experiential engagement for amplifiers - Train to Run PureBOOST Camp in Mumbai to launch PureBOOST X and conceptualised a distinct activation - Energy Run to engage the amplifiers for the launch of PureBOOST ZG.

Not only did we execute our plan to perfection, but created history. For the first time an athletic footwear women’s product priced at INR 10,000 sold out in the first month.

Even PureBOOST ZG emerged the fastest selling running footwear in the sports industry’s history in India!

Elle, Vogue, Grazia, Femina wrote about the event

1.3 million social media impressions for PureBOOST X

Fitness enthusiast Nagraj Harsha, runners and male models Karan Medappa, Prateek Jain, Prabh Upal, TV actors & bloggers were a part of the run

3 million social media impressions for PureBOOST ZG

PureBOOST ZG emerged the fastest selling running footwear in the sports industry’s history in India



Sanitation awareness campaign, September- November 2012

The Nirmal Bharat Yatra (NBY) was aimed at bringing about a behavioural change towards sanitation. Organised by WASH United and Quicksand in collaboration with the Government of India’s Nirmal Bharat Abhiyan, NBY harnessed the passion for cricket, Bollywood-style entertainment in the interactive games to reach more than 100 million Indians.

The PR objectives comprised raising awareness, building relevance for the urgent need of sanitation in India.

The 50 day media outreach programme was flagged off with a high profile event on September 28, 2012 by the Minister for Drinking Water and Sanitation and sanitation ambassador, Bollywood star, Vidya Balan.

Momentum was maintained through regular photo releases from unique and high impact events such as Global Handwashing Day, World Toilet Day and burning the diarrhoea demon on Dussehra.
250 million and 600 million people were reached through print media and television.

New York Times and Khaleej Times carried stories on the campaign. Key titles like the Economic Times joined the carnival and reported on the experience.

160,000 people attended; 8,414 children trained; 149 schools covered; 96,000 prizes awarded and over 500 articles were written about this unique campaign.


#HelloMumbai CAMPAIGN

February 2016

Gap was launching their first two stores in the suburbs of Mumbai on the same day in February 2016. To welcome the iconic brand to Mumbai, we partnered with another icon of the city – the dabbawallas of Mumbai, who carried branded dabbas to over 250 influencers in the city. The dabbas contained an invitation to the launch of the store along with Gap merchandise.

A select press preview was organised where the press could personalise their denim shirts and tees, making for social media content.

As the excitement grew, a midnight shopping special at the Malad store from 11 pm - 2 am, gave select press a peek at what was in store, literally.

Bollywood superstar Ranveer Singh launched the store at Oberoi Mall.
75+ bloggers, media and photographers contributed to over 100 social media posts and online articles.

Celebrity presence was maximised with one-on-one interviews with key media such as IANS, NDTV, CNN-IBN and Times Now.



India tour, September 2015

PSI is a global health organisation dedicated to improving the health of people in the developing world. Its focus in India is on serious challenges like lack of sanitation, family planning, barriers to maternal health and reduction of gender based violence (GBV). In September 2015, PSI India hosted two dignitaries - acclaimed Hollywood Actress Mandy Moore, PSI’s Global Goodwill Ambassador and Indrani Goradia, Donor-Partner and the ideator behind Indrani’s Light Foundation.

Mandy Moore’s short visit included many field trips which were off limit to media, leaving limited time for media interaction. PR Pundit designed an innovative plan to encompass social media for better reach apart from print, radio and TV media. The genesis was Mandy Moore’s Tweet on her forthcoming visit, with a news brief, which was shared exclusively with the newswire IANS.
This created anticipatory buzz for the visit; with the leading city supplements of the Times of India and Hindustan Times publishing the news along with other reputed media. Thereafter, images from Ms. Moore’s field visits to Patna and Lucknow were shared with media in the respective cities along with supporting facts and relevant statistics on the issue.

Based on insightful research, we were able to link PSI’s key messages with the soon to be released Sustainable Development Goals by the United Nations successfully.

The overall outcome was coverage equivalent to an advalue of INR 2.6 Cr approx.

A panel discussion was secured with NDTV 24/7 for both Ms. Moore and Ms. Goradia as panellists.

Radio One interview with Chris Widespread endorsement of key messages across news.


We are always looking for the best talent across content, media, strategy, planning and execution.

We work in a collaborative environment with minimal hierarchy on exciting, cutting edge strategies and campaigns. If you are keen to share the experience of a buzzy bee @PRPundit, please email your resume to: careers@prpundit.com

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