Click on each heading to download file (PDF Files - require Acrobat Reader)
-	Convincing Management of the value of PR
-	Evaluating Public Relations Effectiveness
-	Faisal I Farooqui's Views on PR and the Web
-	Guidelines and Standards For Measuring & Evaluating PR Effectiveness
-	Harsh Sinha on Image Measurement
-	Madhulika Gupta's views on measuring PR outcomes
-	Measuring PR Outcomes
-	Neelima Khanna’s views on Evaluating PR Performance
-	Nehal Medh on Image Measurement
-	Pavan Vohra’s views on Evaluating PR Performance
-	PR & the Web - Blogs as a New Strategic Communication Tool
-	Sandeep Verma's Views on PR and the Web
-	Sankara Pillai’s views on Evaluating PR Performance
-	Santhosh Babu's views on Persuasion Skills
-	Sourav De’s Views on measuring PR outcomes- What impact is the communication having?
-	Writing with clarity
-	Yogesh Desai’s views on Evaluating PR Performance