Managing a crisis is something we all hope will not be necessary. However, should the need arise, the life of the organisation may be at stake, as well as the safety of the public.
 
Communications will play a critical and central role in the successful management of any crisis. Organisations, therefore, need to plan ahead for every contingency, be  alert to impending crises and address issues, such as, public interest and corporate reputation.

Session III: Shouldering Corporate Responsibilities

Most organisations have traditionally approached community relations in an almost adhoc manner, supporting causes that come to their attention, without an articulated company policy. 
In this session, we explore the numerous possibilities in developing a sustainable community development project which will add immense value to the corporate reputation.
 A case study based on isolating an appropriate opportunity and implementation thereafter will  be examined.

Shankar Venkateswaran, Chief Executive, Partners in Change
Anita Gupta, Corporate Affairs, Citibank N.A.  

Session IV:  Pressure Group Management and Conflict Resolution

Although a fairly recent phenomenon in the field of public relations, communication with various pressure groups whether environment groups, consumer activists, development critics or media, is becoming by far one of the most crucial and sensitive areas of concern for companies today.

These pressure groups influence public opinion, pose new and tough questions affecting how organisations communicate. This session with bring together representatives from companies that have witnessed and managed these situations.

Alan Rego, DuPont - External Affairs, ASEAN
John Hamilton, Business Strategy Consultant (former CMD Cargill Seeds)

• Financial PR
• Media Relations
• Organisational Communications