PR PUNDIT - exploiting nurturing and protecting reputational capital

THE 11th PUBLIC RELATIONS WORKSHOP
THURSDAY, JULY 20, 2006
THE PARK HOTEL, BANGALORE

IN ASSOCIATION WITH:



Programme Schedule

8:30 AM	REGISTRATION

9:00 AM	PR & THE WEB: NEW STRATEGIES FOR COMMUNICATIONS There is a growing acceptance that the rise of blogging is posing a major challenge to the PR industry. Many argue that because PR is "totally about control," the PR industry will struggle to cope with the proliferation of sources of information and opinions available on the Internet. Journalists, have become "quite reliant on public relations people," while "bloggers don’t really care" about them. Faisal I Farooqui, CEO, Mouthshut.com Sandeep Verma, Senior Brand Manager (Sunsilk), Unilever


10:30 AM	STRATEGIC INTERNAL COMMUNICATION As an internal communication professional you know that your role is of strategic importance to the organisation. More than just developing well-written material to disperse to staff, you play a key part in promoting cultural and behavioural change and in improving the overall performance of the organisation. However, senior management often fail to recognise the active role internal communication can play in engaging employees and in entrenching the values of the organisation. Internal communicators need to not only demonstrate the value they add to the business, but to also overcome any impediments to the success of their communication strategies so that their work is viewed as effective. Varsha Chainani, Country Manager Corporate Communications, IBM Paresh Chaudhry, Communication Leader – South Asia, Unilever & Head Corporate Communications, HLL Ltd.
12:00 noon	MEDIA RELATIONS: WHAT TYPE OF SPOKESPERSON WORKS BEST? Media often judge an organisation on the demeanour and personality of the spokesperson – simply because it’s their only exposure to the organisation. So choosing who speaks on behalf of your organisation is critical to PR Strategy. In many cases it can unduly dominate perceptions of a company Bhaskar Pramanik, Managing Director, Sun Microsystems India
1:30 noon	LUNCH

2:30 PM	HOW DO COMPANIES “LEVERAGE” THEIR SPONSORSHIPS? Sponsorships can provide companies with a strong platform from which to target a clearly defined market niche. How does a corporate consider and evaluate a potential sponsorship in terms of how they can leverage properties to influence and affect that market? How to get the bang for your buck! Sudipta Sen Gupta, Senior GM Marketing, Café Coffee Day KS Narahari, Director Corporate Communications, Dell International Services
4:15 PM	MANAGING CORPORATE REPUTATION - ENSURING CORPORATE SUSTAINABILITY AND BOTTOM-LINE PERFORMANCE THROUGH REPUTATION MANAGEMENT Now more than ever, corporate reputation is recognised as a critical element to an organisation’s success and sustainability. A good reputation will provide organisations with a solid competitive advantage as well as enabling them to attract customers, employees and earn the support of other stakeholders. More importantly it will act as a safeguard in times of trouble. It is for these reasons that many organisations will take the time to build, maintain, and enhance their reputation and ensure that their behaviour accurately reflects core values and ethics Manoj Chakravorti, VP Corporate Communications, Titan Industries R Ramkumar, Director, Corporate Marketing and Communications, Cognizant

5:45 PM	CLOSE
PR Pundit reserves the right to alter the programme as necessary

WHO SHOULD ATTEND?
This programme has been designed for senior management who have been vested with the responsibility of managing their company’s reputation. All communications and PR professionals of both client organisations and consultancies should attend this workshop.

PREVIOUS PARTICIPANTS
Apeejay Surrendra • Aptech • Asian Paints • Australian High Commission • Bacardi-Martini • Banque National de Paris • Bausch & Lomb • Bayer • BBC World • Bechtel • Bennett Coleman • Bharti Telecom • Birla Mutual Fund • BPL Mobile • BPCL • British Gas • British High Commission • Cabot India • Caltex • Castrol • Citibank • Colgate Palmolive • Colour Chem • Cranes Software • Danone • DCM Shriram • eBay • E.I. Dupont • Elf Lubricants • Enron • Ernst & Young • Essar • Ford • Fosters • GE • Glaxo Smith Kline • Godrej-GE Appliances • Hewitt Associates • HPCL • HSBC • Hutch • Hyatt Regency • IBM • ICICI • Indian Airlines • Indian School of Business • Infosys • Jet Airways • Kodak • KPMG • L’Oreal • Maruti Udyog • Monsanto • Moet-Hennessy India • National Panasonic • NIIT • News Television • Novartis • Oracle • Pfizer • Philips • Powergen • Procter & Gamble • Prudential ICICI • RTZ • Ranbaxy • Reckitt & Colman • Reliance Infocomm • Reuters • Sahara Airlines • Siemens • Shell • Societe Generale • SBI Capital Markets • Standard Chartered Bank • Swatch Group • TVS Motor Company • The Oberoi • The Taj Group • Toyota Kirloskar Motors • Wartsila • Whirlpool India • Wipro-GE • Xerox • 24x7 Customer •