PR PUNDIT - exploiting nurturing and protecting reputational capital

THE 12th PUBLIC RELATIONS WORKSHOP
THURSDAY, DECEMBER 7, 2006
QUTAB HOTEL, NEW DELHI

Media Partner:		Hospitality Partner:



Programme Schedule

8:30 AM	REGISTRATION

9:00 AM	SINK OR SWIM: COULD YOUR COMPANY COPE WITH A CRISIS TODAY? Companies face crises all the time - product recalls, plant closures, tainted products, a crime committed by an employee, a company leader making a poor personal decision and so on. A serious incident can severely impact corporate reputation. Whether a multinational or a privately-owned company, how the organisation conducts itself once a crisis begins often shapes its future. Effective crisis communications can make a big difference to a company under siege Arvind Mediratta, CMO, Indian Subcontinent, Yum! Restaurants International
9:00 AM

10:30 AM	PITCHING A STORY: APPROACH WITH CAUTION If there is one thing that annoys journalists more than any other, it’s probably indiscriminate and unwarranted pitching. Pitching is risky because journalists simply do not like being pitched to. They argue that a story should stand or fall on its own merits. Also probably two-thirds of those pitching haven’t done their homework, are trying to peddle something that doesn’t warrant a personal approach or simply lacks news relevance. And, above all, it’s a great time-waster for journalists! So, just when and how should you pitch a story to a journalist? Chaitanya Kalbag, Editor-in-chief, Hindustan Times Manvi Dhillon, Senior Editor, NDTV Profit

12 Noon	COFFEE BREAK

12:15 PM	SIX HATS THINKING An introduction to the De Bono method of Six Hats Thinking. Dr Edward de Bono is regarded as the leading international authority in conceptual and creative thinking and in the teaching of thinking as a skill. He originated the term ‘lateral thinking’, which now has an entry in the Oxford English Dictionary, and is well known for the deliberate creative techniques associated with it and for the powerful Six Thinking Hats method. This powerful tool can be used to create and develop new ideas individually or as a facilitation tool with groups to add an exciting dimension to the way you and your team think. Archana Jain, Director, PR Pundit

1:15 PM	LUNCH

2:30 PM	MANAGING PR IN THE DIGITAL AGE A recent study found that the web is now the number one media in the office and the number two media at home! But why do some organisations and products appear on the first page of a search while others rank poorly? If you aren't on the first page in search engine results, you're nowhere on the Web. Just because you built a website, there is no guarantee that prospects will come. If people can't find you, you don't exist. It's the greatest invisible investment companies are making today. Understand the importance of positioning your page appropriately for your target markets. How do you wrap your hands around this new “media”? Alok Kejriwal, Founder and CEO - Games2win.com, Chairman - C2W Group Sachin Bhatia, Co-Founder & Chief Marketing Officer, Makemytrip.com

4:00 PM	COFFEE BREAK

4:15 PM	PANEL DISCUSSION - CORPORATE REPUTATION: MEDIA STILL AN IMPORTANT FOUNDATION There is a close co-relation between visibility, favourability and reputation. In fact it is difficult to aspire to be regarded favourably, or to build a reputation, among a wide audience without first building a foundation of visibility. Can perceptions be changed by maintaining a level of visibility through the media alone, even without communicating consistently with the stakeholders? Discussants: Meenu Handa, Director, Corporate Communications, Microsoft India Paroma Chowdhury, VP Internal & Corporate Communications, Bharti Airtel Moushumi Dutt, AVP Corporate Communications, GE Money.

5:45 PM	CLOSE


PR Pundit reserves the right to alter the programme as necessary

WHO SHOULD ATTEND?
This programme has been designed for senior management who have been vested with the responsibility of managing their company’s reputation. All communications and PR professionals of both client organizations and consultancies should attend this workshop.

PREVIOUS PARTICIPANTS
Apeejay Surrendra • Aptech • Asian Paints • Australian High Commission • Bacardi-Martini • Banque National de Paris • Bausch & Lomb • Bayer • BBC World • Bechtel • Bennett Coleman • Bharti Telecom • Birla Mutual Fund • BPL Mobile • BPCL • British Gas • British High Commission • Cabot India • Caltex • Castrol • Citibank • Colgate Palmolive • Colour Chem • Cranes Software • Danone • DCM Shriram • eBay • E.I. Dupont • Elf Lubricants • Enron • Ernst & Young • Essar • Ford • Fosters • GE • Glaxo Smith Kline • Godrej-GE Appliances • Hewitt Associates • HPCL • HSBC • Hutch • Hyatt Regency • IBM • ICICI • Indian Airlines • Indian School of Business • Infosys • Jet Airways • Kodak • KPMG • L’Oreal • Maruti Udyog • Monsanto • Moet-Hennessy India • National Panasonic • NIIT • News Television • Novartis • Oracle • Pfizer • Philips • Powergen • Procter & Gamble • Prudential ICICI • RTZ • Ranbaxy • Reckitt & Colman • Reliance Infocomm • Reuters • Sahara Airlines • Siemens • Shell • Societe Generale • SBI Capital Markets • Standard Chartered Bank • Swatch Group • TVS Motor Company • The Oberoi • The Taj Group • Toyota Kirloskar Motors • Wartsila • Whirlpool India • Wipro-GE • Xerox • 24x7 Customer