Session I: Integrated Marketing Communications

Explore how to integrate public relations with other marketing disciplines to provide coordinated messages and tangible benefits for the company. The session looks at recent case studies of successful Campaigns where the initial positioning has led to the right outcome through appropriate use of direct marketing, point of sale and media coverage.  Creativity at its best in order to provide real value addition.

Sunil Lulla - VP Marketing, IDI

Session II: Organisational Communications

Corporate changes in the last few years, including corporate takeovers and mergers, downsizing, cost cutting and develoPMents in technology have presented new challenges for communication managers in keeping the employees informed.  This session aims to develop an understanding AMong communicators on how to  rationalise change and mobilise energies by clearly telling employees what the market place reflects; the importance of listening to their concerns, insights, and early warnings; and engage in a candid and continual dialogue.

This session will also enable you to share the experiences of those at the forefront of internal communications. It will give you an opportunity to review your systems and techniques against current standards of best practice.

R. Anand - Manager Corporate Communication, HDFC
Sanjeev Malhotra – Vice President, Oberoi Hotels   

A common dilemma for all practitioners is the measurability of their performance. Of all marketing disciplines, public relations has proved the most difficult to measure. Most working in PR feel they could be more effective if only their activities could be evaluated better.

This session provides the platform to share information AMong the participants, on quantifying objectives, deliverables, the criteria and value of media evaluation, focussing on the Campaign impact research.

Yogesh Desai – President Corporate DeveloPMent, Reliance Industries Limited
Pavan Vohra - Principal Consultant, AT Kearney

Session IV: Managing Investor Sentiment

For most companies successful financial media relations is a necessity for survival in an increasingly competitive market place. The depth of the media coverage of world financial markets has increased significantly in the last decade. Newspapers, specialist periodicals, news wire agencies and broadcast media have contributed to a much wider understanding of company performance and results. Companies and their strategies are no longer exempt from criticism and comment. Financial analysts are key to influencing long term investor sentiment and need to be kept informed.

Mergers, acquisitions, hostile takeover bids, and today’s intelligent investor make it mandatory for companies to watch their stock and keep these critical influencing constituencies well informed of the companies financial health.

Mukarram Bhagat, - Senior VP, Dresdner Klienwort Benson Securities India Limited

Session V: Concurrent Workgroup Sessions

Participants have a choice based on the areas that are most pertinent to their organisation’s needs to select any one of the following sessions:

• Media relations: regional/language dialogue as more people read the regional press than the national press 

• Consumer activism

This session is designed to provide participants the simulated experience of most likely situations, based on current issues and an opportunity to discuss solutions aided by senior practitioners.