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The
Public Relations Workshop
Your Practical Interface With Media
Tuesday, August 24, 1999
Hyatt Regency Delhi, New Delhi
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Media
and Public Relations
There
are scores of opportunities for plugging
into the media - and scores of reasons
for doing so. More people are spending
more time reading their morning papers,
analysis in magazines and viewing television.
It takes a planned and sustained effort
to establish and enhance the reputation
of an organisation and its products
and services.
The
workshop aims to address the different
approaches required for different media.
An insight into what working print and
television editors and producers want
from PR (and what they do not want!!)
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| Programme |
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8:30
AM |
Registration
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9:00
AM |
Session
I: ‘Making the Media Work for You’
This
session will provide a platform to understand
a journalist’s perspective of the role
of public relations and its practitioners.
The session will objectively review
the practical issues of journalists
and public relations practitioners and
some crisis management issues of how
not to get bad press, avoiding doorstep
and ambush interviews. It will elaborate
on media likes and dislikes and methods
of enhancing working relationships with
journalists to build credibility.
Joydeep
Bose, Executive Editor, The Economic Times
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10:30
AM |
Session
II : ‘Understand
the View from TV’
Broadcast
media is an important vehicle for delivering
an organisation’s news. This session
is meant to provide an opportunity to
quiz both the producer and the anchor
on any aspect of broadcasting that particularly
concerns your organisation. Attempt
to gain answers to issues of concern
like being quoted out of context, the
editing table etc. and to further understand
where PR fails, where PR succeeds and
useful guidelines from their personal
experiences. Some essential guidelines
on message development and delivery
to gain better control of your response
while facing the camera.
Kadhambari
Chintamani, Executive Producer, INTV
Ashu Dutt,Business News Consultant
& Business Anchor, STAR News
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12:30
PM |
Session
III : ‘International
Media
Decisions
taken by international corporations
operating in emerging economies impact
the shareholder value of a company globally.
Further, Indian organisations are expanding
interests outside national boundaries.
With businesses transcending borders,
communication needs to encompass international
audiences. This session will review
practical issues of communicating effectively
through international media with an
aim to understand issues of interest.
Edward
Lane, Managing Editor, South Asia, Dow
Jones Newswires
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1:30
PM |
LUNCH |
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2:30
PM |
Session
IV : ‘The
Value of Newer Media’
Today
the immediacy of the web threatens to
make any other form of communication
seem almost obsolete. Has the net changed
the way we need to look at public relations?
What are the best ways to pitch for
online media; effective ways to monitor
media coverage on the web? This session
will provide an insight of the opportunities
in the newer media and engage you in
dialogue with the people behind them
to provide an understanding of how to
do and what not to do.
Rachna
Burman, Chief Business News, Times of
India for indiatimes.com
Kiron
Kasbekar, Editor, Domain-B |
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4:00
PM |
BREAK
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4:15
PM |
Session
V : ‘Understanding Media’
If
the public relations practitioner has
to work effectively with the media,
he or she must understand how the media
functions. This session is designed
to provide a better understanding of
how a typical newspaper office functions
- the pages, the stories, the deadlines,
the hierarchy and the responsibilities
of the people in these designations.
The
meeting will be broken into four groups.
Each group will need to present for
the benefit of others the working of
a
- Newspaper
and its Organisation Structure
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Magazine
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The Television Studio
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Wire Service
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| 5:45
PM |
CLOSE
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exploiting nurturing and protecting reputational capital